Yuban coffee free essay sample

I. Presentation/Executive Summary and Product Description Yuban espresso is a brand of espresso you can discover in your nearby supermarket that you presumably didn't know existed. It was established by John Arbuckle, a celebrated espresso roaster, who has concocted the first Yuban espresso in 1986. Yuban espresso just uses the best Arabica beans. Likewise, Yuban is certificated by the Rainforest Alliance, which announces that at any rate 30% of Yuban espresso is natural. Substance manures and pesticides are not utilized on the naturally developed beans and the rainforest coalition additionally attempts to continue farming, ranger service and the travel industry in the districts of the woodland that the espresso beans are developed. All the more as of late, Yuban espresso has been gradually developed, whenever developed by any means, and has not been arriving at its maximum capacity. The principle issue of Yuban is the absence of brand mindfulness and an ineffective showcasing technique. At the point when the advertising procedure changes to take care of these issues, it will make the Yuban brand increasingly serious and fruitful in the espresso showcase. We will compose a custom paper test on Yuban espresso or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Our advertising plan will be examined in detail in the pages to come, yet our general goal is to manufacture brand mindfulness by characterizing and showcasing towards a progressively explicit objective market. Additionally, with the execution in of our proposals, Yuban espresso will have the option to arrive at this goal. Eventually our advertising plan will comprise of the accompanying: 1. Increment Yuban’s brand picture by: a. expanding brand mindfulness from business-to clients/Business-to-Business markets by entering the on the web and internet based life divisions b. creation and execution of the candy machine/espresso fermenting machine c. utilizing ongoing acquisitions to push the Yuban name d. updating item bundling to reflect naturally cognizant brand II. Target Customer Analysis People in the United State love espresso, much the same as how individuals in China love tea. Exploration recommends that half of the number of inhabitants in United States drinks espresso and those espresso consumers in the United State drinking multiple cups of espresso every day! Beside the United States there are such a significant number of others on the planet who love espresso (E-imports, 2012). This causes espresso to turn into the subsequent important exchanging item after oil. For the individuals who love espresso, a large portion of them have a most loved brand, even a particular taste. So for Yuban, they have a major market and extraordinary chance to create. Yuban espresso is guaranteed by the Rainforest Alliance Certification, which implies Yuban espresso is more advantageous and condition well disposed. â€Å"Made from 100% premium Arabica beans, YUBAN mountain-developed espressos solid, powerful flavor and enchanting aroma† (Kraft. com). Likewise, as a result of this explanation, Yuban espresso is more costly than some other moment espresso, particularly its sans caffeine natural espresso. Along these lines, the objective client of Yuban espresso ought to be those individuals who are naturally and wellbeing cognizant, and ready to pay more cash on espresso. In figure 2. 1 of the Appendix, the two graphs show the distinction buying power on various ages. We can find in the main diagram that individuals in age 25-34, 35-44, and 45-54 have the most grounded buying power. Furthermore, individuals now in those ages fall into 3 ages various ages, the Baby boomer (1946-1965), Generation X (1966-1976) and the Millennial Generation (1977-1992). We feel the more seasoned age being the people born after WW2 may not think a lot about being wellbeing cognizant, yet on the off chance that we had the opportunity and cash we would need to investigate this to see whether they are a piece of our objective market. The more youthful age, being the millennial age is anybody at present age 21-34. At that point you at last have the last age, which is Generation X, who incorporates anybody right now 37-47 years of age. In this way, out of these 3 ages it will be to our greatest advantage to go with the millennial age. They have great financial condition, and they have great instruction foundation. It implies they can manage the cost of more significant expense of espresso, and the Millennial age will be the most ecologically cognizant, which we will talk about in another piece of the paper. III. Contender Analysis Yuban contends in the top notch espresso bean and ground espresso showcase. While there are various espresso brands contending in the North American commercial center, the greater part of these contend on a cost administration procedure. Just a couple of contenders, for example, Green Mountain Coffee, J. M. Smucker’s Folgers are brands which have little premium merchants, for example, Fair Winds Coffee and Organic Coffee Co. , and all contend in the superior espresso class inside the earth benevolent and reasonable exchange classification (Agas, 2006; Statistics, 2013). These brands explicitly separate on quality as opposed to cost. Piece of the pie of Main Competitors: The espresso bean and crush industry is profoundly cracked as far as piece of the pie. While Yuban just has exactly 1. 93% of the commercial center, organizations, for example, Folgers and Maxwell House have 21. 6% and 14. 62% individually yet with down market items (Statistics, 2013). In this way, it is very evident that there is broad space for additional development of the Yuban brand. Market Structure: The espresso business is a very serious one. Nonetheless, the market structure of the espresso business and explicitly the espresso bean industry that gives the crude materials to Yuban could be portrayed as an oligopoly. The particular qualities of this oligopoly are, be that as it may, increasingly suggestive of a cartel on the grounds that a moderately modest number of providers control the gracefully and conveyance of espresso beans universally (Igami, 2011). Therefore, Yuban, which is a brand inside the Kraft Foods umbrella, has constrained decision in choosing its provisions. The espresso bean industry was controlled authoritatively through a cartel structure until 1989 under the International Coffee Agreement or ICA however from there on advertise rivalry with new contestants, for example, Vietnam disintegrated the control of this official cartel association (Igami, 2011). However, on the grounds that espresso bean creation is to a great extent restricted to certain geographic areas, these countries’ governments express a lot of command over which elements control creation and circulation. Serious Barriers: There are various critical serious boundaries inside the espresso bean and espresso pound industry. While essentially any firm can buy the crude materials or even the completed item as ground espresso, the bundling and dispersion of the item is a significantly more refined undertaking. The most huge serious boundary is the foundation of a retail dissemination channel which requires arranged rack space in retail outlets, circulation channels including warehousing and transportation administrations and item bundling and structure offices (Amato, 2009). These variables require both material assets just as administrative abilities that must be built up preceding really going into the business. Wellsprings of Competitive Advantage: Yuban’s espresso retail espresso industry has a few wellsprings of upper hand. The essential wellspring of upper hand for Yuban is its parent corporation’s size, scale and incomes. Kraft as an organization that earned more than $18. 3 million during 2012 and its espresso items which incorporate Yuban contributed an expected 8% of these incomes to Kraft’s profit for that period (Annual, 2012). Therefore, Yuban approaches Kraft’s impressive money related assets just as its created skills in the selling and promoting abilities of significant food item marks. IV. Outside condition investigation Economic condition: The fundamental developing markets in espresso utilization particularly in Asia and South America advertise under the foundation of rising, worldwide interest for espresso during financial year 2011 to 2012 rose 2%. During the financial year 2012 to 2013, worldwide espresso creation settled at around 146 million bundles (60 kg for every pack). Espresso is one of the most broadly devoured refreshments worldwide and in the United States. There are 183 million espresso consumers in US and a 7% expansion more than 2011 in espresso utilization. Innovative condition: Modern innovation can improve the creation procedure and accomplish economies of scale. Eventually complex innovation can help espresso creation in numerous elements, the item brand, and the espresso beans. Ultimetly, the way toward delivering great quality espresso beans is moderately the equivalent with certain insider facts of the drying procedure that vary. In our proposals, we recommend the presentation of espresso candy machines, which will be a territory that Yuban will separate itself from the remainder of the espresso advertise. Political and lawful condition: Low creation of espresso beans, causing precarious atmosphere could prompt a protectionist makers. So higher import costs to balance the harm brought about by the low creation. Yuban espresso is as of now rainforest affirmed, and subsequently the world of politics is in support of its and will just aim it to develop more to turn into a progressively dynamic pioneer in this political and lawful territory. Social and social condition: More than half of Americans drink espresso consistently. This speaks to in excess of 150 million day by day consumers. 30 million U. S. grown-ups have proficient espresso drinks every day, which incorporates beverages, for example, mocha lattes, espresso, mocha espressos, and so on 65% of espresso utilization in the morning meal time, between dinners, with the rest of the 5% and different nourishments. Simultaneously, 35% of espresso consumers favor dark espresso. V. Organization Analysis Yuban is a cheap brand of South American espresso. Looking at a similar sort of espresso, Yuban gives lower value espresso than other brand in the market. Despite the fact that Yuban espresso offers a lower pri

The Great Depression Essay -- American History

The causes and broad impacts of The Great Depression are analyzed. Conversation remembers its effect for both American societies and countries around the globe. The job of World War II and the New Deal in defeating the Depression are investigated. The Great Depression started in October 1929, when the securities exchange in the United States dropped quickly. A large number of financial specialists lost the entirety of their of cash and had to live on the avenues regularly abandoning food. This accident drove into the Great Depression. The resulting time of 10 years positioned as the most noticeably terrible time of high joblessness and low business action in present day times. Banks, stores, and manufacturing plants were shut and left a great many Americans jobless, destitute, and without food. Numerous individuals came to rely upon the administration or noble cause to give them food. The Depression turned into an overall business droop of the 1930's that influenced practically all countries. It prompted a sharp decrease in world exchange as every nation attempted to ensure their own enterprises. The Depression prompted political disturbance in numerous nations, for example, Germany where poor financial conditions helped lead to the ascent of Hitler. Franklin D. Roosevelt was chosen President in 1932 and his 'new arrangement' changes gave the administration more force and eased back the downturn. The Great Depression finished as countries expanded their creation of war materials toward the beginning of World War II. This expanded creation gave employments and put a lot of cash once more into course. A few elements prompted the incredible misery. One being the absence of enhancement in the American economy. The flourishing of America had been fundamentally reliant on a couple of ventures like development and the vehicle and in the late 20's these industr... ...l deficiency and Bennett cut back on government spending. An incredible weight on the nation was Canadian National Railway, the administration needed to take over numerous railroads and from that took in an obligation of more than two billion dollars. In the wake of seeing president Roosevelt's New Deal strategy having great outcomes in the U.S. Bennett presented arrangements dependent on the New Deal. Bennett fired up the lowest pay permitted by law and joblessness protection. Anyway Bennetts endeavors to restore the economy were not close to as fruitful as Roosevelt's. accordingly the downturn was more regrettable in Canada than in the U.S., and this prompted the thrashing of Bennett in the 1935 political decision to liberal Mackenzie King. Like in the U.S. the Great Depression didn't end until the episode of the subsequent universal war. A lift in the economy was made by a solid interest of Canadian merchandise in Europe and an expansion of government spending.(ibid)

Phedre Essays - Operas, French-language Operas, Hippolyte Et Aricie

Phedre Can cherish be viewed as something as awful as an ailment? Obviously along these lines, as delineated in the greek disaster Phedre. Incidentally, it is very fascinating how love is depicted all through the content as though it was underhanded and reviled. This, I accept, is the primary topic of the play, the taboo love. From perusing the content, it was obvious that, Phedre, is the fundamental character. Phedre, wedded to her sister's ex Theseus, is conflicted between confidence and lowliness, and the lewd love for her stepson Hippolytus. Her improper fascination in Hippolytus is clearly taboo in that based on inbreeding (in spite of the fact that not blood related), this I decipher as her very target, making her the hero. However, seldomly, from deciphering the content, she as well, is additionally the adversary. This is obviously apparent in that she's battling inside herself to free her of these sentiments. Without wanting to, she does all that she can to strip these sentiments. ? I implored, I relinquished, gracious god, the blood and incense that I spilt!? (Racine,10). These admissions of taboo love and fixation are scene through the eyes of Phedre, yet in addition through other supporting characters. Strangely, Racine organized this play in such a way, that we obviously observe a connection among's scenes and subjects among the characters. I for example, saw the shrouded relationship of Hippolytus and Aricia or Enone and Phedre, and they all lay along a similar subject. Hippolytus, uncertain whether to announce his commitment and love to Aricia in that she is a detainee of his dad, Theseus' most noteworthy adversary, an opponent family. You can unmistakably observe the comparative pickles. Or on the other hand the connection between Phadre's medical attendant, Enone, and Phadre, that Enone has this over the top faithfulness to Phadre. Thusly, her activities of deceiving Theseus, the lord, that Phadre was assaulted by Hippolytus while Theseus was away in hellfire inorder to spare Phadres life I accept, is the impetus of not exclusively Hippolytus' demise, yet additionally that of Phadre. For the explanation that all these sensational and high pinnacle plots of desire, devilishness , and sovereignty I imagined a play with amazing props, yet additionally a plenty of expand set plans. The stage I imagined, while perusing the content, was set in proscenium style Theater with majestic Greek objects of fine fabric and sculptures of divine beings to really delineate a Greek royal residence. The outfits of the characters point by point to the specific pieces of clothing of Greek society. And the entirety of this would be complemented with splendid shining lights with trace of blue and yellow to portray the sun. Luckily, this isn't what I had seen when I watched the play. I state luckily, in light of the fact that I would've never utilized my creative mind and collaboration during the play, since it was at that point set for me, in this way at some point during the play I would've lost intrigue. The real set plan was gathered inside a field style theater with all the more a representative set structure. This set plan is very special and uncommon to discover. The executive, Ki Gottberg, had a capricious technique for setting the theater, stage, sound and lighting, and props (outfits included). The methodology of a field style theater gives the possibility of the crowd as being a piece of the play, as though a group of people part were to play the move of Neptune, or as though the entirety of the crowd individuals were divine beings looking downward on the humans. This is the vision, I trust Ki was going for and succeeded. The field style theater made it very clear that there wouldn't have been detailed scene changes in that it would be practically difficult to change scenes without anybody seeing. In any case, Ki's utilization of representative props and shading coordinated, if not surpassed my desires. The incredible utilization of driftwood as a seat delineating the beach front waters of the Mediterranean and the beautiful pads of purple, emphasized with sparkling dots genuinely re present eminence and riches. Another fascinating methodology was that of the floor. Seen as though it was marble, nobody can really make sense of what it was, as though it were unlimited, or a feeling of being lost, in connection with the heroes of the play. This was a knife thought by

Cultural Assessment slp3- 414 Essay Example | Topics and Well Written Essays - 500 words

Social Assessment slp3-414 - Essay Example The most influenced bunch in the South African culture is those somewhere in the range of 15 and 49 years old as indicated by (Avert, 2011). Turn away further expresses that the predominance of the malady in the nation changes as indicated by territories, KwaZulu-Natal and Mpumulanga driving with 15.8 percent and 15.4 percent pervasiveness separately. Conduct Contributing to the high Prevalence of HIV?AIDS in South Africa The high pervasiveness and frequencies of HIV/AIDS in South Africa is fundamentally connected with flippant sexual conduct and the refusal of its real presence. Measurements show that a minor part of the number of inhabitants in South Africa begin engaging in sexual relations past the age of 15, when a great many people are not yet hitched. At this age, it is exceptionally improbable that the young people use contraceptives. One more significant reason for the medical issue is sexual viciousness, assault being a main consideration in this class. The commitment in se x with different accomplices whether in a polygamous setting has likewise included conspicuously as another reason for the illness. The scourge is additionally noted to be progressively predominant among substantial consumers and medication abusers. Numerous South Africans are hesitant to go for testing which implies that they don't have the foggiest idea about their HIV status. Along these lines, the spread of AIDS has not been controlled viably as such individuals spread the infection without knowing.

Learning and talent management in an organisation Research Paper

Learning and ability the board in an association - Research Paper Example Learning and ability the executives are two of them. They join high significance into the associations and their exhibition relies upon these zones outstandingly. With headways of numerous kinds, and associations moving into universal gatherings and chains, the field of ability and learning the board has held more ground than any other time in recent memory since these two regions sway the presentation in an immediate way. Association in general comprises of unit of individuals, exercises, capacities, progressive system, instruments and methods and machinery(Cannon and McGee 2010). Anyway the best possible working of the previously mentioned variables and elements is to a great extent subject to the executives and their legitimate working which is typically guaranteed with the assistance of human asset association and division. The significance of Human Resource Management: Human assets have assumed a fundamental job in each period, anyway in current occasions, they have gotten the f oundation of powerful working and execution of an association, the umbrella of human asset the executives is very dispersed and involves numerous elements that are legitimately affecting the exhibition of association( Sims, 2002). The two of these are the learning the board and the ability the executives. These cutting edge patterns are quick embraced and even the little scope association that work in various pieces of the world, target guaranteeing and joining the elements and components of human asset the executives. Their suggestion falls upon different divisions of association also and with so much worldwide tasks and practical offices, the viability can be improved on various occasions with the utilization of ability and learning management(Collings and Scullion 2011). In such circumstances no association can envision enduring and exceeding expectations among the contenders who have utilized these methods just as others for adequacy and profitability. The flexibly chain instrum ent, the presentation of innovation and different headways generally speaking have made it crucial for associations and foundations to build up ability the executives areas. These two territories can be consolidated into the limits of H.R (Human Resource) and henceforth it tends to be said that with the coming of these two zones, the H.R standards and departmental working has fortified in equal. These two can be named as the cutting edge time presence of human asset association (reference). Ability the board: It is the association and overseeing of the ability regarding the faculty. Its degree involves the individuals who come new to the association, the individuals who are now enlisted. The effect of ability the board is multi folds; it has an effect on the people as well as the association and the way where it works. It realizes straightforwardness and proficient working methodology in the association with no preference and predispositions in dynamic. Ability the board fills in as an autonomous office and discipline and has its standard individuals, the top administration, the people engaged with directing meetings, the eyewitnesses, the individuals who settle on choices and the individuals who are associated with other participatory procedures (Hatum, 2010). In pasts the hierarchical achievement were to a great extent identified with assets, the arrangements and different factors, anyway in present day times if there is any factor that exceeds others, that will be that of work force and people engaged with the association. Winston Churchill some time in the past anticipated and expressed that in times ahead, the significant choices (Kolarevic 2003), achievements as far as associations and in general exhibitions in various different backgrounds and establishments would be to a great extent subject to the brains and capacities of people. While in past they were being disregarded or their jobs were

Reality is merely an illusion

Reality is merely an illusion albeit a very useful one. Albert Einstein I think I found the coolest person of all time. No, really. So, Im MITs biggest fan of reality television well, Ive declared myself that and nobody has ever contradicted me, so Im sticking with that title. I mean, its not on my resume or anything. But should it be? Hmmm You have no idea how excited I was for The Amazing Race season finale tonight, even though every episode this season has been horrible. Sigh its been my dream to go on The Amazing Race for three years now. A short twelve-and-one-half months and I will be of age. Then I just need to find a partner. I need somebody who can balance out my weaknesses. That is, you need to be able to: 1. Drive like a maniac 2. Eat mass quantities of exotic foods 3. Lift heavy objects Everything else, I can take care of. Any takers? Anyway, since MIT Cable gets NASA Television but doesnt get Bravo, I was reading the fantastic recap of Project Runway at Television Without Pity to keep myself up to date until I can get home and watch the show in its full glory. Yeah, I really am done with all my work for the semester if I can be reading about Project Runway on a Tuesday night. Project Runway is a fashion design competition, the first season of which gave us the imminently quotable Jay McCarroll, Austin Scarlett, and Kara Saun. Anyway, in the middle of the recap, I came across this description of the (literally) magnetic muslin gown of designer Diana Eng Up next is Diana Engs design. She interviews that she is afraid that the magnets in her design will not work. Lo and behold, they dont. Let me describe the design: Its a black and white dress. The skirt is black and the bodice is white. The neck is high with a black brocade print. The skirt opens at the front to reveal a slightly shorter skirt. The flaps are then pulled around and ostensibly fastened to two magnets on the back of the skirt. The fabric revealed on the inside of the skirt flaps is satin-y with a kind of abstract black and white lightning-bolt print. The magnets dont hold, but Im going to say I think this design is badass. She is a for real fashion designing science geek. Thats pretty cool. She interviews that she is worried. Nina says to Diana, What are you telling me with your design? Diana explains that she likes to research her designs. As well, she wants the final product to be more than clothing. Nina asks to see the back of the dress, and, after fighting with the magnets, Diana explains that the magnets wont work because the polarity is rotating. Oh my god, I love Diana. I guarantee you, rotating polarity has NEVER been discussed on any fashion runway. Ever. Keep breaking down those walls, Diana. Both Michael and Nina say they didnt know the gown had magnets on it. Michael adds, Im not sure why it does that. I dont know if hes talking about rotating polarity or the design having magnets. I hope he realizes how freaking cool a magnetized gown is. Not only for the geek factor, but it does really change the silhouette of the design when switched. I thought, hmmm, this sounds like one of those uniquely geeky MIT things I could blog about. So, since after two orals, a major composition project, two German quizzes, a pset, and a Transport test, I really, really have no work for the next, like, two days, I headed on over to the Project Runway website to check out Ms. Engs bio. Sure enough Eng holds a bachelor of fine arts degree from Rhode Island School of Design in apparel design. She has also researched biomimetics at the University of Bath in England and has collaborated with MIT on the Seamless fashion show. Eng is a repeat guest lecturer at the Florida Teachers Council of Mathematics Annual Conference on the use of visual aids and hands-on models including origami and spirolaterals as teaching tools. Her work has been featured in outlets such as ID Magazine and the Boston Globe. As it turns out, I was actually in attendance at said fashion show, which featured color changing clothing, something about crazy paint guns, LED-studded couture, and an iPod deconstructed and wired throughout an entire leather jacket such that you operate it by pressing different parts of your body. The fashion show was a collaboration with the Media Lab. Have you heard of the Media Lab? According to certain books, its Inventing the Future. The best description I have heard is that its where you go if you want to spend six years making toys and get a PHD out of it. Seriously, they have a flipping Lego Room, as Laura so elegantly photojournalized. In conclusion, because she is both associated with MIT and a contestant on Project Runway, Diana Eng must be the coolest person in all recorded history. QED. A close second would be, of course, Randal from The Apprentice 4, who holds 3 MIT degrees. Check out the season finale Thursday at 9.

The Material Dialectic A Marxist Analysis of Twain’s Pudd’nhead Wilson - Literature Essay Samples

America has undeniably come a long way from its dark adolescence prior to Lincoln’s Emancipation Proclamation in becoming a global icon of ethnic diversity. No longer are African Americans relegated to indentured servitude or the â€Å"black† water fountain. Indeed the establishment of civil rights has brought a better way of life for not only Americans of different color, but also women and people of different religious beliefs. American history does not glamorize our past misdeeds with slavery, and our literature from the time lives on to tell the tales of those on the oppressed side of that nineteenth century dichotomy. A good example of such literature would be Mark Twain’s Pudd’nhead Wilson, a novel set in antebellum America on the banks of the Mississippi. In the piece Twain portrays the human rift created by color and miscegenation through the opposing notions of wealthy landowners and their slaves. On the surface, the text certainly seems to reinforce the theme of human value based on skin color. However reading Pudd’nhead Wilson from a Marxist perspective raises questions of Twain’s motives. From this avenue of analysis, the text becomes more difficult to dismiss as simply a caricature of racial conflict, but instead supports a disparity of socio-economic proportion. From a Marxist perspective, Twain’s Pudd’nhead Wilson was not a rendering of racial selectivity, but rather a depiction of the dark side of American commodification.Twain introduces the ideology of material wealth and its social importance early in the text. In the description of what makes a perfect home Twain writes: â€Å"A home without a cat – and a well fed, well petted, and properly revered cat – may be a perfect home, perhaps, but how can it prove title?† (Twain 3). Twain makes a statement about the sign value of the homes in Dawson’s Landing, alluding to the fact that a household cannot be complete without the possession of a pet. This passage initiates the course of the text by laying down the unspoken social code for Dawson’s Landing; a code that institutes a hierarchical value system according to conspicuous consumption. The material circumstances circumscribing Dawson’s Creek depict a socio-economic machine built upon the foundation of slavery; however, as George Spangler writes in his essay â€Å"A Parable of Property†, a major key in interpreting Twain’s piece lies in the â€Å"obsession with property as a vitiating and reductive influence on human beings† (Spangler 29). Such a statement makes sense, especially when considering the base nature of slavery itself. The idea of owning a group of people to perform the arduous duties of maintaining a farm or plantation indicates a sense of property. For instance, near the end of the piece, the character Roxy actually walks around with her own bill of sale in her pocket as a per sonal assertion that she was indeed no one’s property other than her own. A re-occurring statement throughout the text; one that was issued as threats by multiple characters and hung over Roxy and the other slaves warn of being â€Å"sold down the river†. The idea that a person could have an exchange value and that bad behavior on the part of the slaves could very well warrant relocation to an undesirable master reinforces the notion of human life as a commodity. And although the dynamics of the system of slavery in the setting of the novel prove to be a flagrant example of the theme of â€Å"ownership†, the behavior of the characters within the text often provide glaring examples of the slave-master relationship in people as well as property.One such character in Pudd’nhead Wilson that serves to typify the rampant commodification throughout the text is that of the â€Å"false† Tom. From the time Roxy switched the infants, the new Tom learned t o crave material objects. As Twain writes of the false Tom, â€Å"He would call for anything and everything he saw, simply saying ‘Awnt it!’ (want it), which was a command† (Twain 19). And as Tom grew up, his materialism got him into severe gambling debts. Several passages in the book explain his subsequent behavior as fulfilling a need to preserve his status as the sole heir to the Driscoll fortune. For instance upon finding out his true identity as a usurper, Tom submits to Roxy’s demands and relinquishes half of his monthly allowance to her to keep the secret. This morally bankrupt Tom, who as Spangler notes has become a slave to his property, or rather the lie that propagates his link to material wealth, turns to petty thievery in an effort to pay off his debts. (Spangler 35). His actions begin a sequence of events that ironically lead to Tom himself ending up as property. Roxy selflessly gives herself up her freedom to keep Tom from being disin herited; an opportunity that Tom takes advantage of even though his mother is going to be â€Å"sold down the river†. This action illustrates Tom’s value system of property and wealth over human well being. The exchange value of his mother enables Tom to pay off the gambling debts and return to the comfort of his lie. However, after Tom’s secret is revealed in court, the irony in the material consciousness in the town is illuminated in the following passage:â€Å"Everybody granted that if ‘Tom’ were white and free it would be unquestionably right to punish him – it would be no loss to anybody; but to shut up a valuable slave for life – that was quite another matterAs soon as the Governor understood the case, he pardoned Tom at once, and the creditors sold him down the river† (Twain 121).The entire path of Tom’s character supports the theory that Twain’s motives for Pudd’nhead Wilson were not to show the p light of the slaves, but rather to illustrate the notion of being a slave to one’s property. Other characters in the text that substantiate this claim are those of the twins and their benefactors, Aunt Patsy and Rowena. According to Henry Chapin’s article â€Å"Twain’s Pudd’nhead Wilson†, the slave-master relationship in the text is purposely juxtaposed when the town listens to the twins and their â€Å"masterful† piano playing (Chapin 61). The narrator of the text calls their music â€Å"prodigious slam-banging†, however those in attendance â€Å"were astonished and enchanted with the magnificence of their performance †¦ They realized that for once in their lives they were hearing masters† (Twain 33). This passage insinuates that the town itself was ready to accept these foreign nobles as â€Å"masters†, and in effect, redefining the particulars of the slave-master relationship. In addition, the twins themselve s are viewed as property by their benefactors. In fact Rowena is so excited in their foreign guests that she exclaims â€Å"And to think, they are our – all ours!† (Twain 32). Rowena is so satisfied with the guests that â€Å"she knew now for the first time the real meaning of that great word Glory, and perceived the stupendous value of it †¦Ã¢â‚¬ (33). These lines illustrate the social value carried by the â€Å"possession† of these two self-purported noblemen, furthering the theme of conspicuous consumption and commodification throughout the text. Yet another example in the piece of the human slavery to wealth connection is spelled out by the twins early in the novel. On describing the death of their parents and the subsequent financial devastation their deaths brought, the twins explain that they â€Å"were seized for the debts occasioned by their illness and their funerals †¦ It took us two years to get out of that slavery† (31). Thi s, according to Spangler, is the exact type of â€Å"slavery that Twain is talking about in Pudd’nhead Wilson† (Spangler 36-37). Throughout Pudd’nhead Wilson, the idea of being a slave to material possessions and the debt that these objects create repeats. Twain seems to be telling the reader that these characters are more concerned with the obsession over property than actual human value. Such a statement is blatantly obvious in regard to Tom; however, each of the characters in the book in some way displays a pervasive proclivity toward the material – toward the exclusion of all other aspects of the human condition. Even Roxy – devoid of nearly all material wealth – needed to satisfy her reflection before attempting suicide. Indeed, the behavior of the characters explains Twain’s motives in a much more complex, coherent light from a Marxist perspective. In many ways it seems as if there was intentional solace in the silent voice s of the slaves in the text. For although miserable and plighted, they do not succumb to the obsession with material wealth and social elitism. They have what Twain might be saying is the greatest commodity of all. They have the lavish freedom of being spared the burden of material accumulation.Works Cited Chapin, Henry B. â€Å"Twain’s Pudd’nhead Wilson†. Explicator, 21, 8 (1963): 61. Periodicals Index Online. UMUC’s Information and Library Services.6 Jun. 2006. http://pao.chadwyck.com.ezproxy.umuc.edu//articles/displayItemFromId.do?uid=1753Spangler, George M. â€Å"A Parable of Property†. American Literature, 42, 1 (1970) 28-37. JSTOR. UMUC’s Information and Library Services. 6 Jun. 2006 http://links.jstor.org/sici?sici=0002-9831CO%3B2-PTwain, Mark. Pudd’nhead Wilson and Those Extraordinary Twins. New York: Norton, 2005.