Yuban coffee free essay sample

I. Presentation/Executive Summary and Product Description Yuban espresso is a brand of espresso you can discover in your nearby supermarket that you presumably didn't know existed. It was established by John Arbuckle, a celebrated espresso roaster, who has concocted the first Yuban espresso in 1986. Yuban espresso just uses the best Arabica beans. Likewise, Yuban is certificated by the Rainforest Alliance, which announces that at any rate 30% of Yuban espresso is natural. Substance manures and pesticides are not utilized on the naturally developed beans and the rainforest coalition additionally attempts to continue farming, ranger service and the travel industry in the districts of the woodland that the espresso beans are developed. All the more as of late, Yuban espresso has been gradually developed, whenever developed by any means, and has not been arriving at its maximum capacity. The principle issue of Yuban is the absence of brand mindfulness and an ineffective showcasing technique. At the point when the advertising procedure changes to take care of these issues, it will make the Yuban brand increasingly serious and fruitful in the espresso showcase. We will compose a custom paper test on Yuban espresso or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Our advertising plan will be examined in detail in the pages to come, yet our general goal is to manufacture brand mindfulness by characterizing and showcasing towards a progressively explicit objective market. Additionally, with the execution in of our proposals, Yuban espresso will have the option to arrive at this goal. Eventually our advertising plan will comprise of the accompanying: 1. Increment Yuban’s brand picture by: a. expanding brand mindfulness from business-to clients/Business-to-Business markets by entering the on the web and internet based life divisions b. creation and execution of the candy machine/espresso fermenting machine c. utilizing ongoing acquisitions to push the Yuban name d. updating item bundling to reflect naturally cognizant brand II. Target Customer Analysis People in the United State love espresso, much the same as how individuals in China love tea. Exploration recommends that half of the number of inhabitants in United States drinks espresso and those espresso consumers in the United State drinking multiple cups of espresso every day! Beside the United States there are such a significant number of others on the planet who love espresso (E-imports, 2012). This causes espresso to turn into the subsequent important exchanging item after oil. For the individuals who love espresso, a large portion of them have a most loved brand, even a particular taste. So for Yuban, they have a major market and extraordinary chance to create. Yuban espresso is guaranteed by the Rainforest Alliance Certification, which implies Yuban espresso is more advantageous and condition well disposed. â€Å"Made from 100% premium Arabica beans, YUBAN mountain-developed espressos solid, powerful flavor and enchanting aroma† (Kraft. com). Likewise, as a result of this explanation, Yuban espresso is more costly than some other moment espresso, particularly its sans caffeine natural espresso. Along these lines, the objective client of Yuban espresso ought to be those individuals who are naturally and wellbeing cognizant, and ready to pay more cash on espresso. In figure 2. 1 of the Appendix, the two graphs show the distinction buying power on various ages. We can find in the main diagram that individuals in age 25-34, 35-44, and 45-54 have the most grounded buying power. Furthermore, individuals now in those ages fall into 3 ages various ages, the Baby boomer (1946-1965), Generation X (1966-1976) and the Millennial Generation (1977-1992). We feel the more seasoned age being the people born after WW2 may not think a lot about being wellbeing cognizant, yet on the off chance that we had the opportunity and cash we would need to investigate this to see whether they are a piece of our objective market. The more youthful age, being the millennial age is anybody at present age 21-34. At that point you at last have the last age, which is Generation X, who incorporates anybody right now 37-47 years of age. In this way, out of these 3 ages it will be to our greatest advantage to go with the millennial age. They have great financial condition, and they have great instruction foundation. It implies they can manage the cost of more significant expense of espresso, and the Millennial age will be the most ecologically cognizant, which we will talk about in another piece of the paper. III. Contender Analysis Yuban contends in the top notch espresso bean and ground espresso showcase. While there are various espresso brands contending in the North American commercial center, the greater part of these contend on a cost administration procedure. Just a couple of contenders, for example, Green Mountain Coffee, J. M. Smucker’s Folgers are brands which have little premium merchants, for example, Fair Winds Coffee and Organic Coffee Co. , and all contend in the superior espresso class inside the earth benevolent and reasonable exchange classification (Agas, 2006; Statistics, 2013). These brands explicitly separate on quality as opposed to cost. Piece of the pie of Main Competitors: The espresso bean and crush industry is profoundly cracked as far as piece of the pie. While Yuban just has exactly 1. 93% of the commercial center, organizations, for example, Folgers and Maxwell House have 21. 6% and 14. 62% individually yet with down market items (Statistics, 2013). In this way, it is very evident that there is broad space for additional development of the Yuban brand. Market Structure: The espresso business is a very serious one. Nonetheless, the market structure of the espresso business and explicitly the espresso bean industry that gives the crude materials to Yuban could be portrayed as an oligopoly. The particular qualities of this oligopoly are, be that as it may, increasingly suggestive of a cartel on the grounds that a moderately modest number of providers control the gracefully and conveyance of espresso beans universally (Igami, 2011). Therefore, Yuban, which is a brand inside the Kraft Foods umbrella, has constrained decision in choosing its provisions. The espresso bean industry was controlled authoritatively through a cartel structure until 1989 under the International Coffee Agreement or ICA however from there on advertise rivalry with new contestants, for example, Vietnam disintegrated the control of this official cartel association (Igami, 2011). However, on the grounds that espresso bean creation is to a great extent restricted to certain geographic areas, these countries’ governments express a lot of command over which elements control creation and circulation. Serious Barriers: There are various critical serious boundaries inside the espresso bean and espresso pound industry. While essentially any firm can buy the crude materials or even the completed item as ground espresso, the bundling and dispersion of the item is a significantly more refined undertaking. The most huge serious boundary is the foundation of a retail dissemination channel which requires arranged rack space in retail outlets, circulation channels including warehousing and transportation administrations and item bundling and structure offices (Amato, 2009). These variables require both material assets just as administrative abilities that must be built up preceding really going into the business. Wellsprings of Competitive Advantage: Yuban’s espresso retail espresso industry has a few wellsprings of upper hand. The essential wellspring of upper hand for Yuban is its parent corporation’s size, scale and incomes. Kraft as an organization that earned more than $18. 3 million during 2012 and its espresso items which incorporate Yuban contributed an expected 8% of these incomes to Kraft’s profit for that period (Annual, 2012). Therefore, Yuban approaches Kraft’s impressive money related assets just as its created skills in the selling and promoting abilities of significant food item marks. IV. Outside condition investigation Economic condition: The fundamental developing markets in espresso utilization particularly in Asia and South America advertise under the foundation of rising, worldwide interest for espresso during financial year 2011 to 2012 rose 2%. During the financial year 2012 to 2013, worldwide espresso creation settled at around 146 million bundles (60 kg for every pack). Espresso is one of the most broadly devoured refreshments worldwide and in the United States. There are 183 million espresso consumers in US and a 7% expansion more than 2011 in espresso utilization. Innovative condition: Modern innovation can improve the creation procedure and accomplish economies of scale. Eventually complex innovation can help espresso creation in numerous elements, the item brand, and the espresso beans. Ultimetly, the way toward delivering great quality espresso beans is moderately the equivalent with certain insider facts of the drying procedure that vary. In our proposals, we recommend the presentation of espresso candy machines, which will be a territory that Yuban will separate itself from the remainder of the espresso advertise. Political and lawful condition: Low creation of espresso beans, causing precarious atmosphere could prompt a protectionist makers. So higher import costs to balance the harm brought about by the low creation. Yuban espresso is as of now rainforest affirmed, and subsequently the world of politics is in support of its and will just aim it to develop more to turn into a progressively dynamic pioneer in this political and lawful territory. Social and social condition: More than half of Americans drink espresso consistently. This speaks to in excess of 150 million day by day consumers. 30 million U. S. grown-ups have proficient espresso drinks every day, which incorporates beverages, for example, mocha lattes, espresso, mocha espressos, and so on 65% of espresso utilization in the morning meal time, between dinners, with the rest of the 5% and different nourishments. Simultaneously, 35% of espresso consumers favor dark espresso. V. Organization Analysis Yuban is a cheap brand of South American espresso. Looking at a similar sort of espresso, Yuban gives lower value espresso than other brand in the market. Despite the fact that Yuban espresso offers a lower pri

The Great Depression Essay -- American History

The causes and broad impacts of The Great Depression are analyzed. Conversation remembers its effect for both American societies and countries around the globe. The job of World War II and the New Deal in defeating the Depression are investigated. The Great Depression started in October 1929, when the securities exchange in the United States dropped quickly. A large number of financial specialists lost the entirety of their of cash and had to live on the avenues regularly abandoning food. This accident drove into the Great Depression. The resulting time of 10 years positioned as the most noticeably terrible time of high joblessness and low business action in present day times. Banks, stores, and manufacturing plants were shut and left a great many Americans jobless, destitute, and without food. Numerous individuals came to rely upon the administration or noble cause to give them food. The Depression turned into an overall business droop of the 1930's that influenced practically all countries. It prompted a sharp decrease in world exchange as every nation attempted to ensure their own enterprises. The Depression prompted political disturbance in numerous nations, for example, Germany where poor financial conditions helped lead to the ascent of Hitler. Franklin D. Roosevelt was chosen President in 1932 and his 'new arrangement' changes gave the administration more force and eased back the downturn. The Great Depression finished as countries expanded their creation of war materials toward the beginning of World War II. This expanded creation gave employments and put a lot of cash once more into course. A few elements prompted the incredible misery. One being the absence of enhancement in the American economy. The flourishing of America had been fundamentally reliant on a couple of ventures like development and the vehicle and in the late 20's these industr... ...l deficiency and Bennett cut back on government spending. An incredible weight on the nation was Canadian National Railway, the administration needed to take over numerous railroads and from that took in an obligation of more than two billion dollars. In the wake of seeing president Roosevelt's New Deal strategy having great outcomes in the U.S. Bennett presented arrangements dependent on the New Deal. Bennett fired up the lowest pay permitted by law and joblessness protection. Anyway Bennetts endeavors to restore the economy were not close to as fruitful as Roosevelt's. accordingly the downturn was more regrettable in Canada than in the U.S., and this prompted the thrashing of Bennett in the 1935 political decision to liberal Mackenzie King. Like in the U.S. the Great Depression didn't end until the episode of the subsequent universal war. A lift in the economy was made by a solid interest of Canadian merchandise in Europe and an expansion of government spending.(ibid)

Phedre Essays - Operas, French-language Operas, Hippolyte Et Aricie

Phedre Can cherish be viewed as something as awful as an ailment? Obviously along these lines, as delineated in the greek disaster Phedre. Incidentally, it is very fascinating how love is depicted all through the content as though it was underhanded and reviled. This, I accept, is the primary topic of the play, the taboo love. From perusing the content, it was obvious that, Phedre, is the fundamental character. Phedre, wedded to her sister's ex Theseus, is conflicted between confidence and lowliness, and the lewd love for her stepson Hippolytus. Her improper fascination in Hippolytus is clearly taboo in that based on inbreeding (in spite of the fact that not blood related), this I decipher as her very target, making her the hero. However, seldomly, from deciphering the content, she as well, is additionally the adversary. This is obviously apparent in that she's battling inside herself to free her of these sentiments. Without wanting to, she does all that she can to strip these sentiments. ? I implored, I relinquished, gracious god, the blood and incense that I spilt!? (Racine,10). These admissions of taboo love and fixation are scene through the eyes of Phedre, yet in addition through other supporting characters. Strangely, Racine organized this play in such a way, that we obviously observe a connection among's scenes and subjects among the characters. I for example, saw the shrouded relationship of Hippolytus and Aricia or Enone and Phedre, and they all lay along a similar subject. Hippolytus, uncertain whether to announce his commitment and love to Aricia in that she is a detainee of his dad, Theseus' most noteworthy adversary, an opponent family. You can unmistakably observe the comparative pickles. Or on the other hand the connection between Phadre's medical attendant, Enone, and Phadre, that Enone has this over the top faithfulness to Phadre. Thusly, her activities of deceiving Theseus, the lord, that Phadre was assaulted by Hippolytus while Theseus was away in hellfire inorder to spare Phadres life I accept, is the impetus of not exclusively Hippolytus' demise, yet additionally that of Phadre. For the explanation that all these sensational and high pinnacle plots of desire, devilishness , and sovereignty I imagined a play with amazing props, yet additionally a plenty of expand set plans. The stage I imagined, while perusing the content, was set in proscenium style Theater with majestic Greek objects of fine fabric and sculptures of divine beings to really delineate a Greek royal residence. The outfits of the characters point by point to the specific pieces of clothing of Greek society. And the entirety of this would be complemented with splendid shining lights with trace of blue and yellow to portray the sun. Luckily, this isn't what I had seen when I watched the play. I state luckily, in light of the fact that I would've never utilized my creative mind and collaboration during the play, since it was at that point set for me, in this way at some point during the play I would've lost intrigue. The real set plan was gathered inside a field style theater with all the more a representative set structure. This set plan is very special and uncommon to discover. The executive, Ki Gottberg, had a capricious technique for setting the theater, stage, sound and lighting, and props (outfits included). The methodology of a field style theater gives the possibility of the crowd as being a piece of the play, as though a group of people part were to play the move of Neptune, or as though the entirety of the crowd individuals were divine beings looking downward on the humans. This is the vision, I trust Ki was going for and succeeded. The field style theater made it very clear that there wouldn't have been detailed scene changes in that it would be practically difficult to change scenes without anybody seeing. In any case, Ki's utilization of representative props and shading coordinated, if not surpassed my desires. The incredible utilization of driftwood as a seat delineating the beach front waters of the Mediterranean and the beautiful pads of purple, emphasized with sparkling dots genuinely re present eminence and riches. Another fascinating methodology was that of the floor. Seen as though it was marble, nobody can really make sense of what it was, as though it were unlimited, or a feeling of being lost, in connection with the heroes of the play. This was a knife thought by

Cultural Assessment slp3- 414 Essay Example | Topics and Well Written Essays - 500 words

Social Assessment slp3-414 - Essay Example The most influenced bunch in the South African culture is those somewhere in the range of 15 and 49 years old as indicated by (Avert, 2011). Turn away further expresses that the predominance of the malady in the nation changes as indicated by territories, KwaZulu-Natal and Mpumulanga driving with 15.8 percent and 15.4 percent pervasiveness separately. Conduct Contributing to the high Prevalence of HIV?AIDS in South Africa The high pervasiveness and frequencies of HIV/AIDS in South Africa is fundamentally connected with flippant sexual conduct and the refusal of its real presence. Measurements show that a minor part of the number of inhabitants in South Africa begin engaging in sexual relations past the age of 15, when a great many people are not yet hitched. At this age, it is exceptionally improbable that the young people use contraceptives. One more significant reason for the medical issue is sexual viciousness, assault being a main consideration in this class. The commitment in se x with different accomplices whether in a polygamous setting has likewise included conspicuously as another reason for the illness. The scourge is additionally noted to be progressively predominant among substantial consumers and medication abusers. Numerous South Africans are hesitant to go for testing which implies that they don't have the foggiest idea about their HIV status. Along these lines, the spread of AIDS has not been controlled viably as such individuals spread the infection without knowing.

Learning and talent management in an organisation Research Paper

Learning and ability the board in an association - Research Paper Example Learning and ability the executives are two of them. They join high significance into the associations and their exhibition relies upon these zones outstandingly. With headways of numerous kinds, and associations moving into universal gatherings and chains, the field of ability and learning the board has held more ground than any other time in recent memory since these two regions sway the presentation in an immediate way. Association in general comprises of unit of individuals, exercises, capacities, progressive system, instruments and methods and machinery(Cannon and McGee 2010). Anyway the best possible working of the previously mentioned variables and elements is to a great extent subject to the executives and their legitimate working which is typically guaranteed with the assistance of human asset association and division. The significance of Human Resource Management: Human assets have assumed a fundamental job in each period, anyway in current occasions, they have gotten the f oundation of powerful working and execution of an association, the umbrella of human asset the executives is very dispersed and involves numerous elements that are legitimately affecting the exhibition of association( Sims, 2002). The two of these are the learning the board and the ability the executives. These cutting edge patterns are quick embraced and even the little scope association that work in various pieces of the world, target guaranteeing and joining the elements and components of human asset the executives. Their suggestion falls upon different divisions of association also and with so much worldwide tasks and practical offices, the viability can be improved on various occasions with the utilization of ability and learning management(Collings and Scullion 2011). In such circumstances no association can envision enduring and exceeding expectations among the contenders who have utilized these methods just as others for adequacy and profitability. The flexibly chain instrum ent, the presentation of innovation and different headways generally speaking have made it crucial for associations and foundations to build up ability the executives areas. These two territories can be consolidated into the limits of H.R (Human Resource) and henceforth it tends to be said that with the coming of these two zones, the H.R standards and departmental working has fortified in equal. These two can be named as the cutting edge time presence of human asset association (reference). Ability the board: It is the association and overseeing of the ability regarding the faculty. Its degree involves the individuals who come new to the association, the individuals who are now enlisted. The effect of ability the board is multi folds; it has an effect on the people as well as the association and the way where it works. It realizes straightforwardness and proficient working methodology in the association with no preference and predispositions in dynamic. Ability the board fills in as an autonomous office and discipline and has its standard individuals, the top administration, the people engaged with directing meetings, the eyewitnesses, the individuals who settle on choices and the individuals who are associated with other participatory procedures (Hatum, 2010). In pasts the hierarchical achievement were to a great extent identified with assets, the arrangements and different factors, anyway in present day times if there is any factor that exceeds others, that will be that of work force and people engaged with the association. Winston Churchill some time in the past anticipated and expressed that in times ahead, the significant choices (Kolarevic 2003), achievements as far as associations and in general exhibitions in various different backgrounds and establishments would be to a great extent subject to the brains and capacities of people. While in past they were being disregarded or their jobs were

Reality is merely an illusion

Reality is merely an illusion albeit a very useful one. Albert Einstein I think I found the coolest person of all time. No, really. So, Im MITs biggest fan of reality television well, Ive declared myself that and nobody has ever contradicted me, so Im sticking with that title. I mean, its not on my resume or anything. But should it be? Hmmm You have no idea how excited I was for The Amazing Race season finale tonight, even though every episode this season has been horrible. Sigh its been my dream to go on The Amazing Race for three years now. A short twelve-and-one-half months and I will be of age. Then I just need to find a partner. I need somebody who can balance out my weaknesses. That is, you need to be able to: 1. Drive like a maniac 2. Eat mass quantities of exotic foods 3. Lift heavy objects Everything else, I can take care of. Any takers? Anyway, since MIT Cable gets NASA Television but doesnt get Bravo, I was reading the fantastic recap of Project Runway at Television Without Pity to keep myself up to date until I can get home and watch the show in its full glory. Yeah, I really am done with all my work for the semester if I can be reading about Project Runway on a Tuesday night. Project Runway is a fashion design competition, the first season of which gave us the imminently quotable Jay McCarroll, Austin Scarlett, and Kara Saun. Anyway, in the middle of the recap, I came across this description of the (literally) magnetic muslin gown of designer Diana Eng Up next is Diana Engs design. She interviews that she is afraid that the magnets in her design will not work. Lo and behold, they dont. Let me describe the design: Its a black and white dress. The skirt is black and the bodice is white. The neck is high with a black brocade print. The skirt opens at the front to reveal a slightly shorter skirt. The flaps are then pulled around and ostensibly fastened to two magnets on the back of the skirt. The fabric revealed on the inside of the skirt flaps is satin-y with a kind of abstract black and white lightning-bolt print. The magnets dont hold, but Im going to say I think this design is badass. She is a for real fashion designing science geek. Thats pretty cool. She interviews that she is worried. Nina says to Diana, What are you telling me with your design? Diana explains that she likes to research her designs. As well, she wants the final product to be more than clothing. Nina asks to see the back of the dress, and, after fighting with the magnets, Diana explains that the magnets wont work because the polarity is rotating. Oh my god, I love Diana. I guarantee you, rotating polarity has NEVER been discussed on any fashion runway. Ever. Keep breaking down those walls, Diana. Both Michael and Nina say they didnt know the gown had magnets on it. Michael adds, Im not sure why it does that. I dont know if hes talking about rotating polarity or the design having magnets. I hope he realizes how freaking cool a magnetized gown is. Not only for the geek factor, but it does really change the silhouette of the design when switched. I thought, hmmm, this sounds like one of those uniquely geeky MIT things I could blog about. So, since after two orals, a major composition project, two German quizzes, a pset, and a Transport test, I really, really have no work for the next, like, two days, I headed on over to the Project Runway website to check out Ms. Engs bio. Sure enough Eng holds a bachelor of fine arts degree from Rhode Island School of Design in apparel design. She has also researched biomimetics at the University of Bath in England and has collaborated with MIT on the Seamless fashion show. Eng is a repeat guest lecturer at the Florida Teachers Council of Mathematics Annual Conference on the use of visual aids and hands-on models including origami and spirolaterals as teaching tools. Her work has been featured in outlets such as ID Magazine and the Boston Globe. As it turns out, I was actually in attendance at said fashion show, which featured color changing clothing, something about crazy paint guns, LED-studded couture, and an iPod deconstructed and wired throughout an entire leather jacket such that you operate it by pressing different parts of your body. The fashion show was a collaboration with the Media Lab. Have you heard of the Media Lab? According to certain books, its Inventing the Future. The best description I have heard is that its where you go if you want to spend six years making toys and get a PHD out of it. Seriously, they have a flipping Lego Room, as Laura so elegantly photojournalized. In conclusion, because she is both associated with MIT and a contestant on Project Runway, Diana Eng must be the coolest person in all recorded history. QED. A close second would be, of course, Randal from The Apprentice 4, who holds 3 MIT degrees. Check out the season finale Thursday at 9.

The Material Dialectic A Marxist Analysis of Twain’s Pudd’nhead Wilson - Literature Essay Samples

America has undeniably come a long way from its dark adolescence prior to Lincoln’s Emancipation Proclamation in becoming a global icon of ethnic diversity. No longer are African Americans relegated to indentured servitude or the â€Å"black† water fountain. Indeed the establishment of civil rights has brought a better way of life for not only Americans of different color, but also women and people of different religious beliefs. American history does not glamorize our past misdeeds with slavery, and our literature from the time lives on to tell the tales of those on the oppressed side of that nineteenth century dichotomy. A good example of such literature would be Mark Twain’s Pudd’nhead Wilson, a novel set in antebellum America on the banks of the Mississippi. In the piece Twain portrays the human rift created by color and miscegenation through the opposing notions of wealthy landowners and their slaves. On the surface, the text certainly seems to reinforce the theme of human value based on skin color. However reading Pudd’nhead Wilson from a Marxist perspective raises questions of Twain’s motives. From this avenue of analysis, the text becomes more difficult to dismiss as simply a caricature of racial conflict, but instead supports a disparity of socio-economic proportion. From a Marxist perspective, Twain’s Pudd’nhead Wilson was not a rendering of racial selectivity, but rather a depiction of the dark side of American commodification.Twain introduces the ideology of material wealth and its social importance early in the text. In the description of what makes a perfect home Twain writes: â€Å"A home without a cat – and a well fed, well petted, and properly revered cat – may be a perfect home, perhaps, but how can it prove title?† (Twain 3). Twain makes a statement about the sign value of the homes in Dawson’s Landing, alluding to the fact that a household cannot be complete without the possession of a pet. This passage initiates the course of the text by laying down the unspoken social code for Dawson’s Landing; a code that institutes a hierarchical value system according to conspicuous consumption. The material circumstances circumscribing Dawson’s Creek depict a socio-economic machine built upon the foundation of slavery; however, as George Spangler writes in his essay â€Å"A Parable of Property†, a major key in interpreting Twain’s piece lies in the â€Å"obsession with property as a vitiating and reductive influence on human beings† (Spangler 29). Such a statement makes sense, especially when considering the base nature of slavery itself. The idea of owning a group of people to perform the arduous duties of maintaining a farm or plantation indicates a sense of property. For instance, near the end of the piece, the character Roxy actually walks around with her own bill of sale in her pocket as a per sonal assertion that she was indeed no one’s property other than her own. A re-occurring statement throughout the text; one that was issued as threats by multiple characters and hung over Roxy and the other slaves warn of being â€Å"sold down the river†. The idea that a person could have an exchange value and that bad behavior on the part of the slaves could very well warrant relocation to an undesirable master reinforces the notion of human life as a commodity. And although the dynamics of the system of slavery in the setting of the novel prove to be a flagrant example of the theme of â€Å"ownership†, the behavior of the characters within the text often provide glaring examples of the slave-master relationship in people as well as property.One such character in Pudd’nhead Wilson that serves to typify the rampant commodification throughout the text is that of the â€Å"false† Tom. From the time Roxy switched the infants, the new Tom learned t o crave material objects. As Twain writes of the false Tom, â€Å"He would call for anything and everything he saw, simply saying ‘Awnt it!’ (want it), which was a command† (Twain 19). And as Tom grew up, his materialism got him into severe gambling debts. Several passages in the book explain his subsequent behavior as fulfilling a need to preserve his status as the sole heir to the Driscoll fortune. For instance upon finding out his true identity as a usurper, Tom submits to Roxy’s demands and relinquishes half of his monthly allowance to her to keep the secret. This morally bankrupt Tom, who as Spangler notes has become a slave to his property, or rather the lie that propagates his link to material wealth, turns to petty thievery in an effort to pay off his debts. (Spangler 35). His actions begin a sequence of events that ironically lead to Tom himself ending up as property. Roxy selflessly gives herself up her freedom to keep Tom from being disin herited; an opportunity that Tom takes advantage of even though his mother is going to be â€Å"sold down the river†. This action illustrates Tom’s value system of property and wealth over human well being. The exchange value of his mother enables Tom to pay off the gambling debts and return to the comfort of his lie. However, after Tom’s secret is revealed in court, the irony in the material consciousness in the town is illuminated in the following passage:â€Å"Everybody granted that if ‘Tom’ were white and free it would be unquestionably right to punish him – it would be no loss to anybody; but to shut up a valuable slave for life – that was quite another matterAs soon as the Governor understood the case, he pardoned Tom at once, and the creditors sold him down the river† (Twain 121).The entire path of Tom’s character supports the theory that Twain’s motives for Pudd’nhead Wilson were not to show the p light of the slaves, but rather to illustrate the notion of being a slave to one’s property. Other characters in the text that substantiate this claim are those of the twins and their benefactors, Aunt Patsy and Rowena. According to Henry Chapin’s article â€Å"Twain’s Pudd’nhead Wilson†, the slave-master relationship in the text is purposely juxtaposed when the town listens to the twins and their â€Å"masterful† piano playing (Chapin 61). The narrator of the text calls their music â€Å"prodigious slam-banging†, however those in attendance â€Å"were astonished and enchanted with the magnificence of their performance †¦ They realized that for once in their lives they were hearing masters† (Twain 33). This passage insinuates that the town itself was ready to accept these foreign nobles as â€Å"masters†, and in effect, redefining the particulars of the slave-master relationship. In addition, the twins themselve s are viewed as property by their benefactors. In fact Rowena is so excited in their foreign guests that she exclaims â€Å"And to think, they are our – all ours!† (Twain 32). Rowena is so satisfied with the guests that â€Å"she knew now for the first time the real meaning of that great word Glory, and perceived the stupendous value of it †¦Ã¢â‚¬ (33). These lines illustrate the social value carried by the â€Å"possession† of these two self-purported noblemen, furthering the theme of conspicuous consumption and commodification throughout the text. Yet another example in the piece of the human slavery to wealth connection is spelled out by the twins early in the novel. On describing the death of their parents and the subsequent financial devastation their deaths brought, the twins explain that they â€Å"were seized for the debts occasioned by their illness and their funerals †¦ It took us two years to get out of that slavery† (31). Thi s, according to Spangler, is the exact type of â€Å"slavery that Twain is talking about in Pudd’nhead Wilson† (Spangler 36-37). Throughout Pudd’nhead Wilson, the idea of being a slave to material possessions and the debt that these objects create repeats. Twain seems to be telling the reader that these characters are more concerned with the obsession over property than actual human value. Such a statement is blatantly obvious in regard to Tom; however, each of the characters in the book in some way displays a pervasive proclivity toward the material – toward the exclusion of all other aspects of the human condition. Even Roxy – devoid of nearly all material wealth – needed to satisfy her reflection before attempting suicide. Indeed, the behavior of the characters explains Twain’s motives in a much more complex, coherent light from a Marxist perspective. In many ways it seems as if there was intentional solace in the silent voice s of the slaves in the text. For although miserable and plighted, they do not succumb to the obsession with material wealth and social elitism. They have what Twain might be saying is the greatest commodity of all. They have the lavish freedom of being spared the burden of material accumulation.Works Cited Chapin, Henry B. â€Å"Twain’s Pudd’nhead Wilson†. Explicator, 21, 8 (1963): 61. Periodicals Index Online. UMUC’s Information and Library Services.6 Jun. 2006. http://pao.chadwyck.com.ezproxy.umuc.edu//articles/displayItemFromId.do?uid=1753Spangler, George M. â€Å"A Parable of Property†. American Literature, 42, 1 (1970) 28-37. JSTOR. UMUC’s Information and Library Services. 6 Jun. 2006 http://links.jstor.org/sici?sici=0002-9831CO%3B2-PTwain, Mark. Pudd’nhead Wilson and Those Extraordinary Twins. New York: Norton, 2005.

Finals Week Care Package

Theres no doubt that cookie-filled care packages raise the spirits of homesick college students, but when exam time rolls around, stressed-out kids need healthier fare. As the parent of a young adult, you know they may be skipping meals or eating more than their share of pizza and guzzling caffeine when what they need is protein, complex carbohydrates and plenty of fruits and vegetables. Instead of shipping cookies, which send blood sugar soaring and then crashing back to earth, try filling that care package with a few of these instead. Healthy Care Packages Fresh organic fruit, such as apples and tangerines, from your garden, favorite market or a fruit delivery service like the Fruit Guys—theyre a San Francisco-based organic fruit delivery company, known for their workplace fruit deliveries. The DormSnack package includes 16 servings of organic fruit, delivered to any dorm ($49 and up).Spicy chipotle-glazed pecans or other energizing nut snacks.Beef jerky or hard salami.Tasty and satisfying whole-grain crackers, or peanut butter-filled crackers.A small jar of natural crunchy peanut butter and a box of graham crackers.Dried fruit such as apricots, cherries, apples, and more. Also, organic fruit snacks are easy to carry around and eat in a pinch.Instant hot cocoa mix, instant hot soup, instant oatmeal—anything healthy that can be made in a microwave is a good idea.A can of bean dip and a bag of chips.Microwave popcorn or popcorn kernels and plain brown lunch bags, which is cheaper and healthier and without the nasty chemical s or oozing fat: Drop a 1/4 cup of popcorn kernels in a paper bag, fold over the top a couple of times and microwave it for a minute and a half to two minutes.A Starbucks gift card.Biscotti, which offer sweet crunch without a lot of sugar.A mini-loaf of homemade chocolate chip pumpkin bread.Sugar-free throat lozenges, Vitamin C lozenges or Emergen-C packets, along with ibuprofen for sore necks from hunching over a laptop for hours at a time.A DIY set of adorable exam worry dolls that will do the worrying instead.An assortment of teas to calm and relax at the end of a stressful day of studying—chamomile, peppermint, and honey ginger are just a few of the more relaxing teas.A lavender-scented body lotion for the girls is one of the most relaxing scents and is often used during massages. A lavender-scented pillow is a great way to help students who are stressed and have a hard time sleeping—a few deep breaths and theyll be off to dreamland in no time.

Video Games and Sociological Theory Essay - 600 Words

Video Games and Sociological Theory July 22, 2012 Video games have become as pervasive an aspect of our society as television, with many people spending more time playing video games than watching television. There are many perspectives with which to gauge videos games’ effect on society, from a functionalist, conflict or interactionist perspective. (Schaefer, 2011) Each of these sociological theories can provide a different view of video games, how they affect society and the subcultures that develop around them. The functionalist perspective would emphasize the way in which the parts of a society are structured to maintain its stability. (Schaefer, 2011) A functionalist may point out the manifest functions of video games as a†¦show more content†¦A more in-depth study may look at video games from a Marxist point of view, characterizing the games as a modern day â€Å"opiate of the masses† with multi-billion dollar corporations publishing the games to keep the proletariat occupied and oblivious to their plights. A feminist may cite the standard role of female video game characters as being the â€Å"damsel in distress† and even strong female characters usually being relegated to sex symbol status. An interactionist would study the effect of videos games on individuals, rather than on society as a whole. (Schaefer, 2011) Some things they may study would be any influence the games have on a behavior of a person. Another interactionist aspect would be the effect on families, where, like many things, video games can bring a family together or alienate members. Online multiplayer games now can also allow people to interact with other players from all over the world, being exposed to people and aspects of culture they may never have encountered otherwise. The interactionist may also look at gaming clans, and how the interaction of members affects daily life outside of video games. The sociological interpretations of video games are almost as numerous as the games themselves, and like many aspects of our society can be harmful or beneficial depending on how they are utilized by anShow MoreRelatedThe Effects Of Television Violence On Today s Society1518 Words   |  7 Pages Aside from video games, there is a multitude of media that today’s youth is exposed to every day. Such media includes social media websites such as Twitter and Instagram, movies, television, and news broadcasting programs. Television, however, plays arguably the largest role in influencing adolescents in today’s society. 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The vast majority of young people have access to a bedroom television, computer, the Internet, a video game console, and cellphone†. Although, this can be a great advantage for children it can also be a great disadvantage. The media is a great place where children can learn from educational programs, video games, and others. Young kids can learn literacy, numerical, and social skills. They can learn this from television programs such as Sesame StreetRead MoreEffects Of Video Games On Children Essay1357 Words   |  6 PagesNew Zealand able to identify signs of dependency or addiction in their children due to over use of screen-time from the recreational use of video games? Digital technology and the vast amount of video games have increased the amount of screen time consumption in contemporary New Zealand society. The saturation of smart phones, ipad’s, tablets, computers, game consoles and the Internet are devices with the means of connection to gaming. 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Definition and Examples of Verbal Paradox

Is Kart Caselli a Hero - 1725 Words

Hero to All Who Knew Him A person whom is looked up to and inspires just by possessing the overwhelmingly powerful personality that so many desire, yet can never achieve; it’s similar to a gift given when born that graces them from that moment forward. Heroism can be based off something of a personality trait, or something that makes a person the naturally whole type of person they are. The word ‘hero’ can have many different types of meanings and connotations that can come with it but the best definition to fit the legacy of the late Kurt Caselli is as follows: â€Å"A man who is idealized for possessing superior qualities in any field† which defines Caselli in all ways and directions; backwards, forwards, sideways, and upside down (dictionary.com). Kurt Caselli was one that hung his head high no matter what the circumstances and always emerged on top, and in the process was affecting the lives of thousands of young and old followers alike with inspiration to be the best and â€Å"be remembered as a person, not a racer† (personal quote from Kurt Caselli). Caselli should be considered a hero because of his determination to perform, appeal to crowds, and just be an all-around good friend to lend out a helping hand when needed. He has touched the hearts and souls of many, even though still believed he was a little guy, just like every other ‘average joe,’ but for those he left behind, whether on the trail or in life, he left an effect that would never be lost. Living life and making

Strategic Evaluation Document for Boots Free Essays

string(91) " over time is also providing Boots with a new view of its traditional products categories\." | Strategic Evaluation Document for Boots| e-Commerce| Words: 4,998| Ei Cho Mon| MCC Training Institute, Yatanarpon| | Contents 1 Management Summary3 2. Introduction4 3. Strategic Evaluation6 3. We will write a custom essay sample on Strategic Evaluation Document for Boots or any similar topic only for you Order Now 1 SWOT analysis6 Strength6 Weakness6 Opportunity7 Threats7 3. 2 PEST analysis7 Political7 Economic8 Social8 Technology8 4. Impact of IS9 5. E-Marketing Strategy11 5. 1 E-Marketing strategy I will advise the organization to adopt11 5. 2 The value proposition and differential advantage of this strategy11 . Legal and ethical issues13 7. Conclusion14 8. References15 1 Management Summary As an experienced consultant, I have been invited by Boots Senior Management. I need to put together a strategic plan based on the evidence supplied. The Management is also seeking a thorough investigation into the analysis of the impact of the new system on the culture and the productivity of the organization. I produce a management report title by â€Å"Strategic Evaluation Document for Boots†. In this report, I investigate the impact of the new IT/IS system on the culture and productivity of the organization and also I identified the evidence that corroborates, or falsifies the claim that the new system has delivered value and provided the organization competitive advantage that Boot’s management were seeking. Boots is a retailer company that launched Advantage Card base on the result of recording purchasing patterns and customers’ behaviors. Boots already have analysts and marketers and also the database system exist too. But Data didn’t flexible and also query response times are taking so long. Therefore, Boots managed Customer Data Analysis System (CDAS) by using the help of IBM. After using this system, the problems are nearly solved. Boots want to gets customer to use their brand all over their lifetime. So, it intends to make Campaign Management System. In the future, Boots’ valuable customer will purchase Boots product peacefully and happily. To achieve all of this, Boots’ analysts try to research all possible ways of marketing strategy, legal and ethical issues. It is a bit difficult to research the big company system but I try my best to collect all require data and information. 2. Introduction Boots is the long life retailer that stands as a private limited company. Its main marketing environment is the Toiletries, Pharmaceuticals, Healthcare, Beauty, and Photography. Boots also have a strategy for their market. But for the company’s growing team of analysts and marketers, it is driving to change its strategy as a customer-centered view from the traditional product category focus according to the information on purchasing patterns. According to the result of strategy manager, Boots have the loyalty data related with customer for a real impact on the business. To fulfill their plan of changing company’s culture, Boots intend to make Advantage Card for their customers. Advantage Card plan is depend on customer behaviors for Boots. So, they research extensive trials for two year in the Norwich and Plymouth areas. These trials tested out the reward levels and had begun to identify what card holders wanted from Advantage Card plan. Boots targets women as the majority. For this time, Boots want heir scheme different from the others. So, they focus to give ‘treats’ to card holder customers. Customer will be rewarded with a personal item that they would not normally buy for themselves. This scheme got a good result for Boots because its sales growth is even greater than expected in two years. Boots invested around ? 25 million for Advantage Card including database in first year to get a significant sales growth that was an important part of the rational for the scheme. Boots more value the records that focus to consumer behavior which can reveal the buying patterns. To get these valuable records, Boots use sophisticated data management and analysis tools. The grower the customer database, the greater the result of boots will be. Boots’ IS team and the marketing department researched thoroughly the available options for the new customer analysis system even though it is a long-established customer of IBM. But IBM can offer a complete solution and the retail experience of their support team to Boots. So, database project started at 1997 and project went well. But it is very much state of the art technology and IT is also difficult for everyone at first. After researching more than 2 years about individual card holder transaction records and a selection of non-card holder sales records, the size of the database was larger and larger. Therefore, Boots wanted to get the right structure database with maximum flexibility and also it can achieved to store data at the lowest level of granularity for user to build it up to any level they require during analysis. Commercial analysts can also have rapid real time access to all of the data without having to make special requests on IS support. The database structure should be to support the analytical process. To fulfill all the requirements, Boots decided to use Customer Data Analysis System (CDAS) by giving advice from IBM. According to the support of this system, most queries response times were 30 times faster than before even though the database has reached 1. 200 GB. Because of this, the analysts of Boots were delighted. CDAS includes IBM’s intelligent Miner for Data being used for more advanced data mining such as segmentation and predictive modeling. Analysts are more interests in the behavior of groups of customers. They use market basket analysis to provide insight into the product purchasing repertories of different groups of customers. By using the advantage card data, the insight team has been able to identify four groups of promotion buyers. They are:The deal seekers (ever buy promotional lines), Stockpilers (bulk buying and then don’t visit for weeks), Loyalists (revert to their usual buying patterns),New market (buy items on promotion, continue to purchase same product). By using the result of analysts, marketers can understand what they are achieving via their promotions, rather than just identifying the uplift. Analyzing market basket trends by shopper over time is also providing Boots with a new view of its traditional products categories. You read "Strategic Evaluation Document for Boots" in category "Essay examples" Boots builds up its understanding by combining data from a number of customer dimensions: RFM (Recency, Frequency and Monetary value) analysis enhanced with profitability. Boots managed Boots relationship marketing programme enabled by the Advantage Card. To fulfill this relationship marketing, Boots is planning to make Specific campaigns system. This system will provide customer-center view technique. Campaign management system is based on CDAS development by IBM. By integrating campaign management system within the analytic environment of CDAS become the main strengths of Boots. 3. Strategic Evaluation Boots is a retailer company in United Kingdom. Boots marketing strategy change from the traditional product category focus to a customer-centered view. Boots already launched Advantage Card to fulfill customer requirements. By recording consumer behaviors in database, Boots collect the source data for their strategy. This technique is useful for Boots but database size is larger and larger and also data doesn’t flexible. The users, analysts took a long time to research require data. So, this becomes one of the problems for Boots. By using Customer Data Analysis System (CDAS), Boots can solve this problem. One of the purposes of Boots is to change Loyalist customer to New Market and to remain New Market customer as Loyalist. The later, Boots also want to create Campaign Management System to give pleasurable shopping to loyal customer of Boots. To complete these purposes, Boots need to consider the organization’s current position by using SWOT and PEST analysis. 3. 1 SWOT analysis Strength * Launching Advantage card scheme- This is a very valid vision. It can improve Boots sales growth and also can get the trust and respect from customers. It can also supply a loyalty market environment. Real time access over CDAS- It can reduce the time that will take to ask special requests on IS support. By having real time access, analysts can analyst consumer data more effectively. * Making Brand Loyalty over customer- Customer loyalty is one of the important parts for Boots marketing strategy. Having loyalty customers supply Boots to create strong business environment. For an instant, a sho pper visiting Boots once a fortnight and buying nappies is probably buying from a number of supply sources whereas one calling at the store twice a week probably gets most of her baby’s nappy needs from Boots. This increases nappy sales. * Customer Focus- Boots pride itself on developing experience retail and wholesale teams which manages their respective areas. By doing this, Boots creates an internal management system, managing customers purchasing habits. Weakness * Treats – Rewarding Treats to customer can be pleasure but too much treats can make customers annoying and also become careless vision for Boots products when treats are repeat and repeat. * Large stores overwhelm small stores – Branching a group of stores in particular geographical area can provide Boots customer to buy boots products any time, any where. But large stores are more persuade customer than the small stores. So, it will be a waste of store, staff, money and time. E. g. Boots large store and small store are together in the same area, and then customer will go to large store and ignore small stores. * Cannibalization – Customer behaviors can supply Boots analysis a lot but customer manners can change. If it comes out like that, that will be a big damage for Boots. For example, when boots produce a new and similar products, customer only buy these new products and never return to his/her original products. CDAS – This system can almost fulfill the requirements of database system but it also has a weak point. When analysts analyst the result of recording data, there can be different point of view to make decision. Sales growth conversion can appear also. * Time delays can be caused at the Point of Sales due to updating of points into card. Opportunity * Campaign management system – This will be a good opp ortunity for Boots. By planning campaign management system, Boots can persuade customer according to seasons, holiday and festival. Boots Gifts Christmas TV show launched in December is a good example of this. This will give customer’s peace and earn extra points. * Relationship marketing – By making customer to become lifetime customer, boots will get a valuable customers of the future. Relationship marketing can give personal or emotional connectivity to Boots customer. By giving direct mail to valuable customer will be an example for this. * From Loyalist to new market – this will also be a good opportunity. If loyalist customer changes to new market, boots products point of sale growth will increase and also boots need to maintain new market customer as loyalist. For an instant, Customer buy skin care products often buy hair-care products in promotions and then Customer continually buy both skin care products and hair-care products. * 4% growth – quantifiable growth rate in second year Threats * Customer personal data usage – This can suffer customer personality by recording consumer purchasing data. * Competition – there will also be other companies that will use the same techniques and strategies. * Loss of revenue – promotion will get revenue in average. If deal seekers and stockpilers involved then that will be damage to point of sales system. E. g. When Boots promote bodycare products, deal seekers and stockpilers bought these more then promotions will meet fill. * If Loyalist customers get multiple treats then it will be co placement and also overwhelm options for repeat purchase as new market. 3. 2 PEST analysis Political * Toiletries and pharmacy market are the market provided the basic requirements of daily life so that this can’t affect Political directly. But making a promotion system will directly relate to Political. If Country policy changed, then promotion techniques will be unstable conditions. * Planning Campaign management system will also directly imply Political. For example, Boots plan to produce new Christmas TV show but policy change than it will be a failure. * Advantage Card can also affect on political. Advantage card scheme based on customer behavior so policy changing can be imply to reduce or improve sales growth of Boots business strategy. Economic * Rewarding treats may be a good idea for promotion. But sometimes too much rewarding treats make affects to Boots promotion system. * Boots launched Advantage Card scheme in 1997 and this will be a great future for Boots as this development is more efficient and reliable for most customers. Investigating ? 25million over database system will be an important part of the rational for Advantage Card Scheme. It already had great profit in first year. So, sophisticated data management and analysis tools can give Boots a big effort. Social * Relationship marketing system will change according to the culture of people. This can affect Boots’ sales growth. * Discussing basic customer demo graphic data (such as age, gender, number of children and postcode) to expend business environment can affect Social. Sometimes, customers don’t like to tell their personal. Targeting geographical area to open a group of Boots stores led to a greatly improved understanding of the role different stores play within that area. Technology * Customer Data Analysis System (CDAS) is one the main techniques for Boots database system. It can reduce time and cost. * Analyzing market basket trends by shopper over time is also providing Boots with a new view of its traditional product categories. * Real time Access – This can improve analysts’ analyzing system more rapidly. By using this, can reduce time to requests on IS support. 4. Impact of IS Both Science and technology are already developed and also technological innovations develop along already. It results to the emergence of new equipment and gadgets. For all big or small company, technology transports both intangible and tangible advantages to turn into cost efficient and to get together the growing orders and requirements of customers. Technological advances change business efficiency, traditions and relationship between employees, clients, suppliers and customers. The type and quality of technology used influence the security of classified business information. All big and small companies depend upon computers to achieve their administrative works when the trouble brought by organizational tasks, like inventory, bookkeeping and records keeping. Because of producing Internet and online social networking sites reduced the costs of business operations. One advantage of it is to become more useful and easy for companies to use Six Sigma management methodologies. Some firms changed to outsourcing rather hiring their own personnel between the low costs correlated with it. According to the huge impact of technological innovations to companies, it will be impossible for them to live with it. Advantages of Technology to Business: * Customer Relations. Technology concerns the way companies correspond and create relations with their clients. In a fast moving and business environment, it is crucial for them to interrelate with clients frequently and rapidly to expand their trust and to attain customer reliability. By using Internet and online social networks, firms cooperate with consumers and respond all their queries concerning the product. Launching useful communication with customers not only produces connection with them, but it also creates strong public image. It permits business enterprises to decrease and to slice carbon dioxide emissions. * Business Operations. Amid the exercise of technological improvements, business owners and entrepreneur understand their cash flow better, how to manage their storage costs well and enables business to save time and money. * Corporate Culture. Technology lets employees communicate and interact with other employees in other countries. It establishes clique and prevents social tensions from arising. * Security. Modern security equipment enables companies to protect their financial data, confidential business information and decisions. * Research Opportunities. It provides a venue to conduct studies to keep themselves ahead of competitors. It allows companies to virtually travel into unknown markets. * Corporate Reports. With technology, business enterprises communicate effectively with their branch offices to deliver quality financial and operational reports. Disadvantages of Technology to Business Unemployment – While information technology may have streamlined the business process it has also created job redundancies, downsizing and outsourcing. This means that a lot of lower and middle level jobs have been done away with causing more people to become unemployed. * Privacy – Though information technology may have made communication quicker, easier and more convenient, it has also bought along privac y issues. From cell phone signal interceptions to email hacking, people are now worried about their once private information becoming public knowledge. Lack of job security – Industry experts believe that the internet has made job security a big issue as since technology keeps on changing with each day. This means that one has to be in a constant learning mode, if he or she wishes for their job to be secure. * Personal Touch – Technology streamlines business processers, but in order to do so, it often displaces the personal touch of business (e. g. getting an automated service instead of a phone representative when calling a company. ) * Commonness – The commonness of a technology in business tempers the disadvantages of that technology to some degree. For instance, since so many companies use the Internet, network specialists are very familiar with how to fix issues of network security, speed and connectivity. Boots culture also has significantly changed over the years. In the early years boots had its own its structure which basically dealt with all IT needs. Consequently, boots has realized that over the years it can improve on its IT infrastructure, granted that the company boost its pride on consumer satisfaction. Boots launched its Advantage Card scheme by researching in Norwich and Plymouth areas between two years trials. According to these trials, reward levels are tested out. This had begun to identify what card holders wanted from the scheme. Boots total invest ? 25 million to both Advantage Card and database. For boots, a significant slaes growth was an important part of the rationale for the scheme. Boots already have IS team and database. Boots is a long-established IBM customer. Before the implementation of available options for the new customer analysis system with IBM, Boots’ IS team originally researched it. IBM can give the real value during the solution development cycle. The database project started in 1997 and the project generally went well. But it is very much state of the art technology and it give a lot more painful at times than expected. At first, IT is very uncomfortable and so no one wants to use it. After using this more than 2 years, card holder transaction records and a selection of non-card holder sales records that provides card holder behavior are increased and increased. The size of the database was going to be a challenge for performance. Analysts want database flexibility, rapid real time access to all of the data without having to make special request on IS support. It was necessary for Boots to restructure their ongoing out sourcing deal with IBM. The company’s main aim for the improvement in its IT sector, is to focus on how it can improve its customer relationship, decreasing its IT operational cost and improve on its delivery capabilities. To fulfill this, Boots create CDAS according to IBM’s DB/2 UDB database under AIX. After 18 months the database has reached 1,200 GB but most queries take a few minutes to run. Boots customer insight strategy team runs 23 full-time analysts. Finally, Boots plan to manage Campaign Management System to provide customers’ peace of mine. . E-Marketing Strategy E-Marketing Strategy is a major part for every kind of business. By using e-marketing strategy, there are many aspects to be a successful business. The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing. E-marketing strategy is significant as with any strategy to recogn ize. Finding the business environment is also the important part such as intentional groups, originating massage, choosing the right media, tools and services. Thinking based on strategy is also an essential part. Therefore will I look into the; â€Å"how†, â€Å"what† and â€Å"why† of e-marketing, remote the advantages and pointing out how it varies from traditional marketing and communication methods and how knowledge about communication and marketing theories, technology tools, innovation and creativity can assist an enterprise to advance its e-marketing. E-marketing strategy in this term paper represents the whole thing from the conceptualization of a full e-marketing strategy, during to the completion of a range of methods, tools and services needed to make that strategy a reality. A defined e-marketing strategy should explicitly identify the business goals which e-marketing efforts support the enterprise to achieve. 5. 1 E-Marketing strategy I will advise the organization to adopt There are four targeting strategies that E-marketers mostly select. * Mass marketing (undifferentiated targeting) – when the firm offers one marketing mix for the entire market. * Multi-segment marketing – when a firm selects two or more segments and designs marketing mix strategies specifically for each. Most firms use a multi-segment strategy. * Niche marketing – when a firm selects one segment and develops one or more marketing mixes to meet the needs of that segment. * Micromarketing (individualized targeting) – when a firm tailors all or part of the marketing mix to a very small number of people. In this case of Boots, the best e-marketing strategy will be to pursue Multi-segment marketing, by dividing into many sub-markets from bigger markets and an organization chooses different marketing strategies to reach each sub-market it targets. The reason of choosing this strategy is because Boots offer multiple products within a larger product category for consumer. For an instant, the main category, Toiletries, there are many kinds of products such as Hair care, Hair Accessories, Tooth brushes, Tooth paste, etc. 5. 2 The value proposition and differential advantage of this strategy There are different segmentations of marketing strategy that I chose. They are Geographic segmentation, demographic segmentation, Behavioral segmentation and Psychographic segmentation, etc. All of these segmentations focus on customer center view. For analysts and marketers of Boots, this strategy will probably apply effectively. Geographic segmentation divides the Boots market into regions characterized by climate, population and cultural differences. This type of segmentation often occurs naturally. For example, Boots produces Suncare of Beauty products and it won’t advertise in the middle of December. However, some geographic segmentation strategies are deliberate: Boots will produce Beauty products in different countries based on cultural tastes. This segmentation strategy can provide Boots effectively when promotions come. Demographic segmentation divides the market into groups based on age, family, income, occupation, education, religion and many other variables, For example, Children clothing from Boots only target on children and mother and target higher income families. Demographic targeting is so specific that marketers have developed acronyms for certain markets; for example, Drinks stands for double income, no kids. Most tactical plans in marketing involve demographic segmentation. Boots really need this segmentation for researching of purchasing patterns and customer behaviors. Behavioral segmentation focuses marketing efforts on consumers’ researched behavior toward the product. For example, if most consumers purchase a product during the Christmas holiday season, behavioral segmentation would encourage heavier marketing in the time leading up to that season. In addition to specific occasions like holidays, other variable include usage rate for the product, the benefits consumers seek from the product and consumers’ status as a first-time or card holder. This segmentation will effect at Campaign Management system. Marketers who distribute activities, interests and opinion (AIO) surveys are conducting research for psychographic segmentation, which alters marketing strategy according to consumers’ lifestyle preferences. This method of segmentation is useful when Boots wants to make its brand’s image more appealing to specific consumers. By discovering the values and attitudes of consumers who most frequently use the product, Boots can improve their public relations strategies and build brand lyalty. Multi-Segment Marketing helps companies achieve stronger positioning. Positioning is creating a distinct perception in customers’ mind about what makes Boots products different and better. Having more narrowly defined segments makes it easier for marketers to deliver effective messages that convey the benefits and value desired by that distinct segment. By breaking customers into defined segments, Boots can remove prospects from consideration when selecting media for message deliver. Messages delivered to people not in a given segment have little business benefit and wastes money. Segmenting markets and selectively distributing marketing messages improves the value of the message. Carefully and accurately defined market segments can gives a competitive advantage over competitors. Essentially, Boots that best understands what makes customers unique within a segment, and different from one segment to the next. By better knowing customer segments, Boots is most likely to deliver an effective value proposition that entices the customer to Boots brand. Boots can perform more targeted research to learn more about customers and deliver messages that best match their brand strengths to their needs and wants. If Boots is planning camping system, for instance, presenting an add in an outdoor or adventure magazine might make sense given likely interests of the business market. Selecting the best media class and vehicle to deliver Boots marketing messages is crucial to efficient marketing. Market segments are known for utilizing certain types of media more often. 6. Legal and ethical issues As a long range business company, Boots need to consider Legal and ethical issues. Legal and ethical issues are directly affect business strategy, and how business deal with challenges involving government agencies, legislation, or the press. Ethics is a branch of philosophy and according to the â€Å"Stanford Encyclopedia of Philosophy, â€Å"business ethics is the branch of ethics that considers moral activities in a commercial enterprise. In practice, businesses are looking for policies that ensure legal compliance and confidentiality, examine diversity and management issues, and encourage employee honesty. In these legal and ethical issues, minimizing the privacy issues of organization is an important part of Business Company. That guideline is very useful in Boots because Boots marketing strategy is based on customer data and purchasing pattern. If the important data are spreading to the other rival company, this will cause a big scratch for company. So, Access to personal information should be limited to individuals that have proper authorization. Individuals should be able to review their records and correct any inaccuracies. For instant, allowing all users to read, write and edit every part of organization can occurred data lost and data copyright. So, this way will be save ethical issues. Boots also use internet to give information, promotion message to its valuable customer. By using internet is very supportive for business but the raise of the Internet has brought forth many new legal issues. For instant, Cybercrime, a term for illegal acts that occur online, includes â€Å"phishing† and identity theft. â€Å"Phishing† occurs when an official-looking email, usually spam, asks for a user’s private information. To prevent this, there must be a well-defined purpose for collecting and maintaining the Internet user data and also only the data that is needed for the specified purpose should be collected. To protect Data of business organizations, US produce Selected US Data Protection Laws. They are: * Children’s Online Privacy Protection Act requires websites to get parental consent before collecting personally identifying information from children 13 or younger. * Graham-Leach-Bliley Act- requires notice and â€Å"opt-out† consent before financial business may sell or share consumers’ financial information. * HIPAA – protects the privacy of health care information by medical providers and insurers. * ADA – limits access and requires employers to protect the confidentiality of disability-related information. Above laws are very essential for all organizations and already fit for Boots business. By using these laws for company, organization system will be secure to the gathering, processing, distribution and use of information on the Internet. 7. Conclusion Finally, is is a summary report based on the expert study required from the management of Boots. In this report, I consider strategic evaluation by using SWOT and PEST analysis. Both analyses for Boots are really useful for considering the organization’s current position. For example, In Strength, Launching Advantage card scheme- This is a very valid vision. It can improve Boots sales growth and also can get the trust and respect from customers. It can also supply a loyalty market environment. For weakness, Treats – Rewarding Treats to customer can be pleasure but too much treats can make customers annoying and also become careless vision for Boots products when treats are repeat and repeat. In PEST analysis, investigating ? 25million over database system will be an important part of the rational for Advantage Card Scheme. It already had great profit in first year. So, sophisticated data management and analysis tools can give Boots a big effort is sample for Political. In my report, I already use Four (4) E-Marketing Strategies. Mass marketing (undifferentiated targeting),Multi-segment marketing, Niche marketing, Micromarketing (individualized targeting). For Boots, I chose Multi-segment marketing because of its segmenting strategies are the most suitable for Boots. Finally, Boots has done so far with developing a loyalty card scheme to collect data then analyzing them by using the CDAS system is a excellent basis for the understanding the consumer behavior in order to implement recommended e-Marketing strategies to raise the generally long term sales growth. 8. References http://www. azpublishing. org/articles/hd/index. php? =disadvantages+of+relationship+marketing : 12:28 AM 11/20/12 http://www. strategicdriven. com/marketing-blog/bid/78310/5-Benefits-of-a-Relationship-Marketing-Strategy : 12:29 AM 11/20/12 http://www. boots. com/en/Photo/Digital-Cameras/ : 12:29 AM 11/20/12 http://ezinearticles. com/? e-Marketing-Strategy:-7-Dimensions-to-Consider-%28the-e-Marketing-Mix%29id=21976 : 1:04 AM 11/20/12 http: //en. wikipedia. org/wiki/Supply_and_demand : 1:51 AM 11/20/12 http://www. slideshare. net/RuneHaugestad/emarketing-strategy : 3:26 AM 11/20/12 Rune Haugested, e-marketing strategy, rune_haugestad@yahoo. no, Oslo University College http://www. nowthis. com/principles-of-marketing-tutorials/targeting-markets/develop-marketing-strategy/: 4:09 AM 11/20/12 Decision Analyst; Market Segmentation; Jerry W. Tomas Huazhong University of Science and Technology, Research on Market Segmentation Variables (PDF); Wei He, Yingzi Liu : 8:19 AM 11/20/12 Business Dictionary: Market Segmentation Definition Strategic Marketing Segmentation: Four Benefits of Market Segmentation Strategic Marketing Segmentation: Market Segmentation: Media http://www. ehow. com/info_8124974_effects-market-segmentation. html http://www. ehow. com/info_8406701_market-segmentation-variables-characteristics. html How to cite Strategic Evaluation Document for Boots, Essay examples

Elizabeth And Luther WorldShakers Essay Research Paper free essay sample

Elizabeth And Luther: World-Shakers Essay, Research Paper Elizabeth and Luther: World-shakers Our society favours conformance over rebelliousness. We would instead obey than inquiry authorization. We prefer passiveness to activism. But who helped determine our universe, who moved people to action, who prompted reforms? Those who went against the flow, who took the hazards, who remained true to their strong beliefs. They were the 1s that changed society and made a grade in the history of world. Martin Luther, spiritual reformist and Elizabeth I, Queen of England are among those whose names equaled rebelliousness and reform. Both non-conformists themselves, Luther was the leader of spiritual reforms in the sixteenth century while Elizabeth # 8217 ; s accession marked the great era of English history. Like Luther who dared to oppugn the authorization of the influential Catholic Church, Elizabeth severed ties with Rome and restored Protestantism as England # 8217 ; s official faith. Luther had to postulate with the resistance from Catholics and so was Elizabeth who was marred by Catholic challenges and secret plans throughout her reign. We will write a custom essay sample on Elizabeth And Luther WorldShakers Essay Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page One of the troubles experienced by Elizabeth in regulating the English province was the bias against adult females swayers. It would hold been hard for her to win the support and the cooperation of work forces in regulating efficaciously. Elizabeth # 8217 ; s refusal to get married was another mark of her incensed character, declining to portion power with a hubby. Like Luther she chose to step the route less traveled by even if it meant being entirely. Luther interrupting off from the Catholic Church was like # 8220 ; contending over windmills # 8221 ; , so was Elizabeth # 8217 ; s interrupting off from the established monarchal tradition. Luther and Elizabeth possessed the bravery of their strong beliefs. They did what they thought was right to make even when it meant considerable oppo sition. Although Elizabeth was known to hold summoned the most figure of parliaments, she undauntedly ended the Sessionss when she did non like the parliament’s advice. Luther who himself was an appointed clergy attacked the corruptness of the mediaeval church and went on to agitate its authorization. Their capacity to move harmonizing to their rules affirms the strength of their characters. Very few people chose to follow their Black Marias like Luther and Elizabeth for fright of rejection and failure. They â€Å"made the route by walking through it† on their ain. The blessing of people around them was non really necessary to move on what they believed in. Elizabeth was really much attuned to the issues of her land even before her accession to the throne. This allowed her to convey approximately reforms, which were good and pertinent to her components. Luther # 8217 ; s reforms focused straight on certain church philosophies to which he himself was knowing of. Bing immersed into their specific worlds allowed them to progress their causes. After all, it is merely in confronting the job forthrightly that you are able to work out it. Both saw a higher ground for what they tried to carry through in their clip. They did non seek to differ for interest of being disagreeable. They were clear of the higher causes of their actions and so they were extremely motivated to weather through bolder classs. Luther # 8217 ; s influence lives on in the spiritual universe and Elizabeth # 8217 ; s 45-year regulation resolutely shaped the England of today. Two people, Elizabeth and Luther, were on one manner or another groups, risk-takers or controversial figures who helped determine our society and made our universe today much richer. Bibliography History of Mother Europe And the U.S. # 1 Pual Zeigler Louis Salveri Kenneth Moyniham Johon McClymer

Strategic Management Cases Amazon.com

Question: Discuss about the essay on Strategic Management Cases for Amazon.com? Answer: Introduction: It is seen that online market is proving to be new ground of excellence where many businesses are trying to put their hold on. It is necessary for every business be it a big or small retailer to have a knowledge and plan its strategies well to survive in the highly competitive market today. Big online market giants like Amazon also face many challenges in the course of its operations. There are few models that can be applied for analysing the opportunities and the areas where it is needed for a business to improve to stay in the market. A well maintained supply chain with a strong base of suppliers and loyal customers can make any business flourish in any market. Critical discussion of the strategic models from the evidences: Analysing the porters value chain in relation to Amazon: Porters Value Chain: Porters value chain is a process based analysis of the organisations functioning that includes the systems of input from the sources and the processes till the finished goods are reached to the consumers. Value chain takes into consideration the each system or process that is necessary for the organisations to have a competitive advantage in the market. Values are determined based on the activities that may be internal or external that helps the organisation in a better functioning. The activities are analysed on the basis of the value that it adds to the organisational functioning and performance. This model states that the factors are to be analysed in a systematic manner so that the organisation can manufacture articles that consumers will buy. It is required for every organisation to implement the processes in an organised manner to provide for efficient manufacturing. The company focused here is Amazon.Co.Uk, one of the largest online retailers having various operations that make it the market leader in customer satisfaction. As online retail business is growing in todays competitive market it is required for the market players to have a systematic approach. There are varied activities identified by the Porters Value Chain that leads the organisation towards building a favourable image among the consumers. As per the porters value chain there are few activities from the process of procuring the materials to delivering of the product to the consumers. The activities are classified as primary and secondary activities according to the Porters Value Chain. The primary activities include the following: Primary Activities: Inbound logistics includes the activities that are important for storing, keeping and distribution of the materials or products internally in the organisation. Amazon being an online retailer has to deal with many vendors. In the annual reports of Amazon in 2014, it was stated that among all the vendors Amazon worked with no single vendor accounted for 10% of the total purchase made on the website. It was also put forward that Amazon did not enter into any long-term contracts or made arrangements with the suppliers so that the availability of the goods can be guaranteed. Outbound logistics deals with the activities aimed at delivering of the materials to the consumers using the different postal and delivery services available (Luchs et al. ,2010). Amazon promises to be a leader in the delivery services to be able to reach the customers on time. Amazon has warehouses near every important location where the demand can be higher. Amazon uses the warehouses to provide for quick and faster delivery to the customers. Cova and White (2010) stated that as the demand of the people is rising so is the need for faster delivery is rising as people if not provided with the material till he has the urge, he will shift to other product. Amazon has partnered with various courier and delivery services to help deliver the products more conveniently and within a shorter span of time. Amazon has about 109 fulfilment centres all across the globe. Amazon aims at providing for an exact delivery time for the goods purchased on the websites. In UK Amazon has eight fulfilment centres to dispatch packages from there to the whole of Europe and UK. Amazon has a value driven approach for its Operations where it wants to increase its value by providing with faster deliveries to the customers in the UK and worldwide. Amazon also launched Prime Now services in London and Birmingham in 2015 to improve the faster delivery option of Amazon (Amazon.co.uk, 2016). Amazon works on the principles of customer satisfaction and it looks to improve its services by providing quality goods at best prices possible. Amazon is specialised in creating a personalised shopping experience for the customers by suggesting them goods based on their purchase history. Amazon has also added the feature of sending personalised gifts to loved ones. Amazon is still the market leader just because it provides for the best services at lower prices than its competitors. Amazon works on the principle of providing customers with better services all the time customers chose it as their shopping destination. Amazon has been a leading organisation in implementing and using the new technologies to provide for a better customer service. Amazon is also a leader in making the latest goods available to the customers as early as they launch in the markets. Amazon looks to provide for new features that can provide for a better shopping experience. In 2014 as per the annual reports i t was evident that Amazon tried to improve the shopping experience for the customers by adding 516 new features and services to their websites in 2014. Amazon also provides for an efficient platform for the consumers to sell their products easily and effectively. Secondary Activities: Human resource is an important factor that decides for the marketing and the market position of the organisation. Amazon has the policy of providing for 95% of fees for an employee to choose his career in any course that is in demand. It is also evident that Amazon had low employee retention although providing for such benefits to the consumers. Amazon has a very effective policy regarding the procurement of materials and storing of the inventory. Amazon has decided not to use physical outlets for delivery and procurement of goods. Teece (2010) was of opinion it has implemented the policy of storing of frequently demanded products and keeping the rest of the goods stored with third parties. These third parties are to supply the goods to Amazon as and when demanded by the seller. This procedure helps the company to cut down its cost of storing and procurement of the merchandises (Slack, 2015). Amazon using this process has considerably reduced the prices of the product as they can cut down the storage and selling cost. Consumers prefer the options that provide for quality products at lower prices and the convenience that companies like Amazon provide to the consumers. The technological environment is updating and changing from day to day; to keep itself updated Amazon has used the latest technologies available to provide for the better experience to the shoppers online. As online retail business has no physical contact with the buyers it becomes important for the retailers to provide for options that can make the customers get a glimpse of the satisfaction they are expecting to get from using the product. Amazon provides for services like looking inside a book before a customer buys a book. Casadesus-Masanell and Ricart (2010) opined that these facilities help the organisation to have a better customer relation building by providing for easy and one-click purchase option. To support an organisation, the importance of a good and effective infrastructure is of utmost importance in the aspect of the serviceability of the organisation. Large websites like Amazon has to maintain a huge server for providing the customers with a smooth and streamlined us er experience while shopping. To maintain such big servers it requires were a well-planned architecture to hold the server and also a team of the skilled employee to handle the data that are being transported regularly through the servers. Analysis of the Porters five forces in relation with Amazon: This model provides for a framework to be followed for building plans and strategies for being competitive in the market. It is seen that there are five major forces that affect the competition the organisation has to face in the due course of its operations. The different forces help the organisation to set its focus on the force that has the capability to build a favourable market for the organisation. If the forces are analysed in a proper way it can help the business to take advantage of the forces that seem to be favourable for the business operation McGrath (2010). The power of suppliers can be said as the dependency of the organisation on suppliers for their operations. The power of the suppliers is high when the number of options as suppliers is less for the organisation to choose from. As in the case of Amazon, the suppliers for goods that are readily available have less power over Amazon. Whereas, goods that are unique to particular suppliers as in the case of high-end goods and designer goods, the suppliers have more power on Amazon. It can also be a challenge for Amazon if the supplier is in itself is capable of setting up its own online supply chain for the customers. Ghazinoory et al. (2011) commented that it happens in the course of function that many new companies emerge in the market that poses a threat to the existing business. As in the case of Amazon the power of the new entrants is relatively low as Amazon has a major market share in the online retail sector. Also, Amazon is a leader in term of the services and variety of options provided to the customers. Amazon has a healthy catalogue of products that make the competitors have less power of control on the business. The only threat that can be seen is online marketplace is comparatively less complex to enter and require less capital. This can facilitate entry of new players in the market and pose a competition in later years to Amazon. Amazon-operations.co.uk.(2016). Consumers are the most important aspect of any business unit that lay the path for success or downfall for an organisation. Consumers today have access to wide range of options available online from where they can choose the best option that is best for them. As the online market is also getting saturated there are many business organisations entering in the market to make their presence felt. As the competition rises so the power of buyers also rises, as they can choose the better option by simply comparing online. Hitt et al. (2012) stated that another disadvantage that online marketplaces have is the lack of physical contact of the product and the buyers. Buyers may prefer to see feel and then decide to buy a product, this is where online giants lose their advantage. And thus, give way to the consumers to have power over them as they have many choices available in the terms of physical outlets. Amazon in the recent times has seemed to face a bit of competition in the terms of another substitute like the EBay that also operates worldwide. But still Amazon has an edge over its competitors due to the trust and reliability that Amazon provides to its customers. Threats from substitutes will continue to be an issue for any business as the market is getting competitive each day. The competitive rivalry has been very significant in the online business as entering in this type of market is comparatively less complex than the traditional markets. Also, the capital investment for setting up physical stores is higher as compared to the online market. This has made many businessmen jump into this market to explore the opportunities of the market. This has made the rivalry in the market grow to a level where the business has to focus on satisfying the customers in a better way than its competitors. Competitors are looking to take the advantage of price discrimination to make customers f ocus on other inline retailers than the Amazon. Analysis of the Strengths and opportunities in relation with Amazon: According to Helms and Nixon (2010), SWOT analysis is one of the most prevalent methods of analysis the opportunities of the business in the present market and look for the threats to take corrective measures. This model is used to identify the threats that the company can face in the due course of its operation. As the online market is easily accessible to anyone, many new players are entering in the market with aggressive marketing policies. Being the threats that Amazon is facing from the competitors it is still accepted as one of the leading online marketplace due to its customer oriented outlook. Amazon being faced with adverse competition from the competitors is proving its ground on the basis of strengths it poses. Amazon features one of the largest operational networks being able to reach customers all across the globe. Amazon has a large network of fulfilment stores from where it operates and sells its goods to a wide range of customers of various provinces. Not only it has a large network for transfer of goods but it also has a wider range of products. The ranges of products that Amazon has provided the customers with a one-stop place for shopping all their required items with convenience. Wheelen and Hunger (2011) opined that having the large network of its own storing and delivery units it can provide the customers with wide range of products at quite lesser price than its competitors. Amazon not only provides for a range of products at lower prices but it also creates for a personalised shopping experience for the customers. It has used various technologies to create for a personalised experience for the shoppers based on their preferences and buying history. The company also provide for career development help and opportunity for the employees. Amazon owing to its widespread distribution centres and the customer oriented outlook has helped it gain an advantage in relation to the threats from the competitors. Every business learns about few weaknesses in the due course of operation of the firm in the competitive market. The financial aspect is an area where Amazon is found to be lacking in the present times as the internet cost and another cost to incur the goods increased. This lead to a decrease in the operating profit of the organisation drastically. These weaknesses can be left behind if the company looks to cash in the opportunities it has in the market at the present time. Amazon has been able to build a favourable image of its operation in the online market and thus it must look to use its reputation to set up new units in other places. Amazon may look to increase its business in the UK as the spending power of the citizens of UK has grown. It can also use the support that government is providing in easing the regulation to facilitate the growth of online retail market in the UK (Xu et al., 2011) Findings from the strategic theories in practical implication Findings from the value chain analysis: From the value analysis, it was evident that logistics plays an important role in the business operation of Amazon. Amazon has a healthy number of storing facilities but still does not have its own delivery house. This has caused Amazon to lose on the advantage of cutting down the delivery cost. It has to depend on third party courier services for delivery of its goods. The prime delivery option available in the UK has put pressure on the cost Amazon has to bear to get the delivery done in such short span of time. The delivery houses generally charge for higher fees for speedy delivery that has made Amazon incur a higher cost for delivery of its goods. Amazon is required to develop and build its own delivery channel for faster and quick delivery all across the UK and another place worldwide. Findings from porters five force analysis: From this model, it was seen that the suppliers are posing a threat to the operation of Amazon. It is needed to set up a strong base of suppliers that can be loyal to the business and help the business achieve competitive advantage in the market. The suppliers are given an option to keep track of their products that are sold even after they are sold to the customers. Amazon has introduced policies to provide for feedback system for the suppliers to let them know their goodwill among the buyers. Another threat that Amazon has to face is related to the physical local retailers who have a better reach of the local customers. But Amazon can deal with this by providing the unique membership policies that provide the customers with extra benefits (Sethuraman et al., 2011) Findings from SWOT analysis: After analysing this model, it was seen that employees in the organisation were facing some kind of issue that were to be taken care of by the company. The challenge was regarding the additional cost that was incurred by the organisation to support for the low employee retention. Amazon needs to build its own delivery house and a strong base of loyal customers that can help the company to save the additional costs. Issue and recommendations provide by an individual in course of the study In the course of the study, it was seen that Amazon was proving its ground even after facing competition from many another firm that has entered in the market. As it is seen that even though the threats Amazon has a reputation in the market, it can be beneficial for Amazon to expand its operations. Amazon can use its build reputation to reach in the markets in other countries where there are more prospects. Also, delivery becomes a problem in areas Amazon does not have physical reach, this makes the customers opt for the local retailer and other local e-retailers whose delivery are faster as compared to Amazon. Amazon must look forward in extending its market reach and market share by providing for faster delivery options to the customers in the UK. Amazon's prime service is such an example that should be spread to other regions too so that people can have the advantage of the faster delivery from anywhere. Also, it can help the company to remain competitive in the market when there are a lot of new online retailers approaching online business. Individual contribution in the analysis of the strategic planning process objectives Skills needed Time Frame Communication within group It was felt that there was a need for an effective communication among the group. I felt I lacked the formal communication skills in the group during the presentation. 1 week Setting of goals It was needed to set a goal that was to be achieved through the planning process that was to be implemented. I felt the goal setting was well planned that made the project successful. 2 weeks Finding the issues The issues that were affecting the functioning of the company was analysed using the various models such as SWOT analysis, Porter's five force model and Porter's Value Chain model. 2 weeks Providing the recommendation Recommendations were provided after the findings were analysed using the above-mentioned models. I found the models were accurate in terms of analysing the different market factors. 3 weeks Action Plan (Kozinets et al, 2010) Conclusion: In this study, the various models like the Porter's Force model and the SWOT analysis are used to analyse the threats the company is facing or may face in the long run. Also, the opportunities available for the company are analysed to recommend the steps that can be taken by the company to gain a competitive advantage over its competitors. Amazon being a leader in the online business has a strong customer oriented outlook that has helped the firm to stay on top even when it has to face competitors from many other online retailers. Even though the advantage is with Amazon, it still has few weaknesses that are to be improved by the company to have a better control over the market. Reference list: Books: Hitt, M., Ireland, R.D. and Hoskisson, R., (2012).Strategic management cases: competitiveness and globalisation. Boston: Cengage Learning. Slack, N., (2015).Operations strategy. New Jersey: John Wiley Sons, Ltd. Wheelen, T.L. and Hunger, J.D., (2011).Concepts in strategic management and business policy. New Jersey: Pearson Education. Journals: Casadesus-Masanell, R. and Ricart, J.E., (2010). From strategy to business models and onto tactics,Long range planning,43(2), pp.195-215. Cova, B. and White, T., (2010). Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches,Journal of Marketing Management,26(3), pp.256-270. Ghazinoory, S., Abdi, M. and Azadegan-Mehr, M., (2011). SWOT methodology: a state-of-the-art review for the past, a framework for the future,Journal of Business Economics and Management,12(1), pp.24-48. Helms, M.M. and Nixon, J., (2010). Exploring SWOT analysis-where are we now? A review of academic research from the last decade,Journal of strategy and management,3(3), pp.215-251. Kozinets, R.V., De Valck, K., Wojnicki, A.C. and Wilner, S.J., (2010). Networked narratives: Understanding word-of-mouth marketing in online communities,Journal of marketing,74(2), pp.71-89. Luchs, M.G., Naylor, R.W., Irwin, J.R. and Raghunathan, R., (2010). The sustainability liability: Potential negative effects of ethicality on product preference,Journal of Marketing,74(5), pp.18-31. McGrath, R.G., (2010). Business models: a discovery driven approach,Long range planning,43(2), pp.247-261. Sethuraman, R., Tellis, G.J. and Briesch, R.A., (2011). How well does advertising work? Generalizations from meta-analysis of brand advertising elasticities:,Journal of Marketing Research,48(3), pp.457-471. Teece, D.J., (2010). Business models, business strategy and innovation, Long range planning,43(2), pp.172-194. Xu, H., Luo, X.R., Carroll, J.M. and Rosson, M.B., (2011). The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing,Decision Support Systems,51(1), pp.42-52. Websites: Amazon.co.uk, (2016). Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment more. [online] Available at: https://www.amazon.co.uk/ [Accessed 16 Feb. 2016]. Amazon-operations.co.uk.(2016). Amazon Operations Careers. [online] Amazon-operations.co.uk. Available at: https://amazon-operations.co.uk/ [Accessed 16 Feb. 2016].